Appreciation: (n) an expression of admiration approval, or gratitude

I was sitting in my loft office (Yes, it's very necessary for me to call it this. It makes me feel pretty. Pretty awesome.), and one of my clients' relatives came into the office. He said, "You know, Joey really loves your…

) Be social:  Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally yourself, too, get on Facebook NOW--having a business page and not being on Facebook…

Failure doesn’t mean you were dump to try; it means you had courage to explore and experiment to see what would work and what would not.

Failure doesn’t mean you don’t know how to make decisions; it just means you have to make another decision.

Failure doesn’t mean you’re a failure… It does mean you haven’t succeeded yet.

Failure…

I woke up to an e-mail from my awesome boss and president of the company that I work for. He asked me where I've been, if I was working somewhere else, and what was going on. Basically he was feeling (rightfully) ignored.

It made me take a step back and realize that yes, there were some technical errors on my end, yet the bottom line was that I offer…

What if a Hall of Fame autosales person was willing to work with your managers, your sales and fixed operation people for one week, free?

Would it make it any better if that person was also one of the internet sales pioneers in the Auto industry?  With sites that generate over 35 Million dollars yearly under his belt.

Top off with this:  His internet marketing campaings bring his clients hundreds of new prospects, a full digital presence and a couple hundred thousand…

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…

Hey what’s up? I wanted to share this powerful lesson with you today.  You see I am a father and husband and a busy man at…

Thank you to everyone who participated in the 10^th Digital Dealer Conference & Exposition “Back to the Future” SCVNGR promotion!

It was not only designed to be a fun way for attendees to interact with the conference but also to introduce attendees to the power of location-based marketing. We hope you enjoyed it and thought it was fun.

First a few statistics:

• We had 116 people participate

• There were 24…

The new federal regulations that went into effect this year have added to the never-ending compliance requirements that dealerships have to deal with. Fortunately, most dealers have found that the Risk Based Pricing Notice and updated Privacy Notice requirements are pretty easy to handle. Utilizing the Credit Score Disclosure exception to Risk Based Pricing Notices and using the New Model Privacy Notices is relatively simple – just a few more forms to add to the pile. The Red Flags Rule is…

Jim Ziegler, Ralph Paglia, Larry Bruce and VinSolutions Host "Internet Battle Plan V"

Atlanta, GA: Top automotive industry trainer Jim Ziegler presents a dynamic super seminar event to help auto retailers meet fiercely competitive marketing challenges in today's high-technology retail environment. This major automotive learning opportunity will be held in Kansas City on May…

     Vilified, customers petrified of an industry wrought with ne’er-do-goods;

Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?

What appears to me is an honorable, loyal sister and brotherhood.

Apologizing for the sins of others enduring the scorn and disdain;…

PRESS RELEASE

Media Contact(s):  Mark Scott

404-568-7905 (ph), 404-435-2047 (cell)

mark.scott@autotrader.com

NEW ADVERTISING CAMPAIGN HIGHLIGHTS AUTOTRADER.COM’S LARGE SELECTION

OF NEW CARS FOR SALE ON SITE

Brand New TV Spot Borrows Imagery from AutoTrader.com’s Heart…

Let’s face it, every dealership is looking for short cuts to help manage Social Media more efficiently and effectively.  One option is to outsource your dealership’s Social Media to someone who can take care of certain tasks for you.  Social Media still requires your participation and any task that doesn’t…

What if we had an all car-guy tv network? I will say that this is in no way meant to offend. It is all just good natured fun and I hope we can all laugh at ourselves. If it offends, please accept my apology. Also, check your card, you may not be a car-guy after all.

All Auto TV Network Program Line-Up

5 -6 AM: Morning Prayer- Brad Alexander and Craig Lockerd open with morning devotions and discuss today’s…

When a friend posted this picture on Facebook, first I laughed and thought back to those crazy college days with pranks and practical jokes involving duct tape.  Then my thoughts wandered into the humor of my adult life, where I joke about things being held together with duct tape and Popsicle sticks.  Then it dawned on me there is another meaning to…