Featured Blog Posts – May 2014 Archive (43)

AutoSucess (The Podcast) (19min)

AutoSuccess Magazine and I sat down to discuss giving and taking the T.O.

 

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_342_-_Marsh_Buice.mp3

 

Share with your team, I'd love to hear your thoughts.

 

Thanks for listening…

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Added by Marsh Buice on May 30, 2014 at 6:38pm — No Comments

2 Days Left

There's no question your mindset shifts when your staring at only 2 days left in your month.

 

When others wilt- you need to waltz. When others wilt under the pressure, electing to sit and accept "It is what it is" as their fate because they only have 2 days left, you take a stand and fight-vowing to dance with every opportunity you can…

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Added by Marsh Buice on May 30, 2014 at 3:30pm — No Comments

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive industry, we see it used for everything from conquest sales to social…

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Added by Jon Lamb on May 30, 2014 at 9:29am — No Comments

5 Reasons Video Can Help Increase Service Revenue

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In the automotive industry, there are many companies…

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Added by Richard Holland on May 30, 2014 at 7:30am — No Comments

25 Things Veteran Managers Need to Hear

 

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to know.  Call it tough love, a reality check, or the ugly truth..  It is what it is.

My wife is talented…

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Added by Danny Benites on May 29, 2014 at 4:00pm — 15 Comments

Stay Away From The Fried Twinkies!

Stay Away From The Fried Twinkies!

By: Alan Ram

Quit comparing yourself to the mediocre masses! It seems that so many managers have an attitude like “yeah we’re bad, but we’re really no worse than the rest”.  That’s the equivalent of going to the state fair and comparing your fitness level to the people standing in line waiting for fried Twinkies and chocolate-dipped bacon. Step up your game! Start measuring your performance and…

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Added by Alan Ram on May 28, 2014 at 3:01pm — 1 Comment

Women's Reviews - Accelerating Sales at Your Dealership

Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.

As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…

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Added by Anne Fleming on May 28, 2014 at 12:30pm — 1 Comment

How Social Media Can Affect Your B2B Opportunities

Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of…

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Added by sara callahan on May 28, 2014 at 7:52am — No Comments

Positioning Your Store in the Recall Era

This post was written by NCM 20 Group Moderator, Wayne George and was originally published on the Up to Speed blog.

reacall

Every recall comes with a certain amount of pain and customer discontent. Some of the current recalls that have been announced are extremely volatile. So what, if anything, can you do to keep your entire store’s mindset positive and in a…

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Added by Garry House on May 27, 2014 at 10:56am — No Comments

They're Wasting My Time!

If you've spent more than 5 minutes in sales, then you've likely cried out, "These customers are wasting my time," more times than you'd like to admit. And you know what? You're right, they are a waste of your time. Here's why:…

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Added by Marsh Buice on May 27, 2014 at 10:00am — 6 Comments

Quiet Heroes

Some refer to him as the last of a great breed.

The hero who lived through The Great War,

He didn’t think of himself as a hero.

He knew who the real heroes…

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Added by Joe Clementi on May 26, 2014 at 8:51am — 3 Comments

Management Training – The need to define the dealership training model

When it comes to training and the development of dealership professionals, what continues to bear true is that the ambiguous expectations of the results that the dealerships are trying to achieve is the primary reason for dissatisfaction and buyer’s remorse. For this reason, I have reinforced to my clients when I consult or train that “what you cannot define, you…

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Added by Kurtis Smith on May 26, 2014 at 8:42am — No Comments

What Does a General Sales Manager Do Really?

This article was written by Robin Cunningham of the NCM Institute and originally published on the Up to Speed blog.

whiteboard

At the NCM Institute we conduct our …

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Added by Garry House on May 22, 2014 at 9:00am — 1 Comment

Why Employee Retention in Service Is More Important Than Ever

A recent Automotive News article covered the decrease in trained automotive service technicians graduating from vocational schools. Not only are the vocational schools producing fewer graduates in the automotive repair field, but the training they…

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Added by Richard Holland on May 22, 2014 at 7:03am — 1 Comment

Automotive Marketing Managers: Organize and Analyze Before Spending More Money

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why General…

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Added by Brian Pasch on May 21, 2014 at 12:30pm — No Comments

Do You Know How To Compete?


Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website: http://www.ppadv.com
Like us on Facebook: http://www.facebook.com/PotratzAdvertising
Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 12:24pm — No Comments

The Wall Street Journal: ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.





Driven by consumer gripes—and by visions of new…
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Added by Josh Knutson on May 20, 2014 at 2:04pm — No Comments

Car Shoppers Confused About TV Lease Deals

The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 – April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking…

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Added by John Sternal on May 20, 2014 at 1:34pm — No Comments

Creating Red Carpet Customer Service

There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.

 

1 .   86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…

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Added by Stephanie Young on May 20, 2014 at 12:25pm — No Comments

What’s the Big Deal with Data Anyways? – Part Three

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there are control issues arising between dealers and their DMS (or CRM) as to who…

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Added by Mike Gorun on May 20, 2014 at 8:13am — No Comments

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