May 2016 Blog Posts (62)

Selling Dessert

Selling Dessert

 

When I go to a restaurant I find it interesting in…

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Added by Rob Gehring on May 11, 2016 at 11:30am — No Comments

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 5:14pm — No Comments

4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right players…

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Added by David Metter on May 10, 2016 at 4:27pm — No Comments

Mobile is Skyrocketing for Dealership Marketing – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the J.D. Power 2015 New Autoshopper Study, 51% of respondents said they used a smartphone or tablet to help find the make, model, price and…

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Added by Larisa Bedgood on May 10, 2016 at 8:35am — No Comments

How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan mostly revolves around vehicle quality and diversity, as…

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Added by Mike Gorun on May 10, 2016 at 8:34am — No Comments

Do You Know The Three Different Types Of Objections?

In order to effectively overcome objections, we must first understand the three different types of objections and how to effectively handle each one.

The most common type of objection (by a ton) are simply knee jerk reactions or things customers have been conditioned or programmed to say to sales people. These are commonly referred to as "smoke screen" or “reflexive”…

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Added by Michael D. Hargrove on May 9, 2016 at 3:00pm — 3 Comments

Ask for Referrals? If I was the Dealer, I’d Prefer You Ask for a Little Yelp

Among the many activities I complete in advance of a dealer consulting visit is a thorough analysis of their online reputation, as this can often help define much of the visit’s focus. During one such analysis this week, I discovered the following for an upcoming dealer visit (numbers have been estimated to protect the dealer’s identity):

  • Google –…
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Added by Steve Stauning on May 7, 2016 at 12:00pm — No Comments

BLACK BOOK: BOTH CARS AND TRUCKS SEE INCREASED DEPRECIATION OVER LAST 12 MONTHS

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season. 

At the close of 2015, twelve-month truck depreciation was just –9.2% compared with –18.2% for cars. However, the last twelve-months of results show depreciation rising to -14.3% for trucks and -20.6% for cars. More noteworthy, the twelve-month annual depreciation shows the gap between…

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Added by Black Book on May 6, 2016 at 9:45am — No Comments

How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

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Added by Paul Potratz on May 6, 2016 at 9:02am — No Comments

Difference in Price - New vs. Used Lease

All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.

But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?

National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…

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Added by John Sternal on May 5, 2016 at 1:50pm — No Comments

BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.

"Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of…

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Added by Black Book on May 5, 2016 at 9:16am — No Comments

Time for a Change

Time for a Change

 

Every dealership understands that the technician shortage has brought into question, how we do business. Several states…

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Added by Rob Gehring on May 5, 2016 at 8:00am — No Comments

Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.

Do you know how many women ups visit your store each week? Each…

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Added by Anne Fleming on May 4, 2016 at 3:52pm — No Comments

BLACK BOOK UNVEILS PULSE OF LENDERS SURVEY & 2016 OUTLOOK

Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016. Black Book Lender Solutions surveyed dozens of automotive lender executives during February, 2016, and found that roughly a third of lenders believe loan balances will plateau in 2016, and interest rates will see a steady climb to 2008 levels. Here are complete results of the survey.

Key…

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Added by Black Book on May 4, 2016 at 11:12am — No Comments

Truck Values Improved while Car Segments Continued to Decline Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on May 4, 2016 at 11:11am — No Comments

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 3:19pm — No Comments

The Two Things Every Customer Wants From Us



What is it that each and every customer wants, actually needs, from us? And no...it's not $500 below invoice!

Since the dominant buying motives differ from customer to customer, what could the common need be? It's this:

Two of the most basic of all human needs are to be valued and understood.

It's what our spouses want when they…

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Added by Michael D. Hargrove on May 3, 2016 at 10:22am — No Comments

3 Online Marketing Strategies to Reach Connected Consumers

Automotive Online Marketing Strategies

3 Online Marketing Strategies to Attract Connected Consumers

It’s the age old question of,…

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Added by Larisa Bedgood on May 3, 2016 at 10:05am — No Comments

The $4,000 Tap

The $4,000 Tap

By John Fuhrman – Director of Training, OptionSoft Technologies

 

     There’s an old story that goes something like this.

 

     A dealer was getting increasingly frustrated with all the technology in his dealership.  He purchased all the best money could buy.  But, when it came to training and support, it never seemed to be in the budget.  So, people came and went, and the…

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Added by John Fuhrman on May 2, 2016 at 2:35pm — No Comments

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