July 2011 Blog Posts (164)

Believing in what you do.

There comes a time when you believe in something so strong it lets you standing all alone. But that strong belief will set you apart and help others to follow . Prospecting is one of those areas in sales that makes a big difference.                   What areas do you believe in that makes a difference in your business? Best of luck to all.

Added by Fran Taylor on July 25, 2011 at 9:36am — 1 Comment

The Pain of Discipline or the Pain of Regret

 

There are two pains you will feel in your life…

 

The pain of discipline

 

Or the pain of regret

 

 

The pain of discipline…requires us…to do all…

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Added by Jim Kristoff on July 25, 2011 at 7:11am — No Comments

Some Other Ideas - For Dealers Who Don't Think Performance is Meeting Potential

Dealers, if you are not satisfied with current business results, this article may be helpful.  

 

If you are wondering why performance is not meeting expectations, you may be too optimistic.  Harris Interactive conducted a survey and found:

  • 80% of business leaders said they provided superior customer experiences
  • 8% of customers agreed

 

Why would 92% of customers say their interactions were not outstanding?…

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Added by Ron Terry on July 25, 2011 at 2:14am — No Comments

What is the best number to get from an automotive customer?

We have been working with salespeople, managers, service staff, and business development representatives for many years now. All of the people we work with including sales and service managers at dealerships understand the importance of multiple phone numbers.



If you had multiple phone numbers for every customer, could you reach more customers in a day?



Would you sell more cars and set more service appointments?



Then why is it that when you get a customer on the…

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Added by Ian nethercott on July 24, 2011 at 9:23pm — No Comments

Make Your Marketing and Advertising Strategy Responsive to Market Changes



The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 3:42pm — No Comments

Tracking For Social Media ROI - Yes, It's Possible

A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…

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Added by David Johnson on July 24, 2011 at 12:09pm — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

They don’t trust you.

 

We both know it’s largely unfair, but they don’t trust you. 

 

You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you.

 

A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.…

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Added by Trace Ordiway on July 24, 2011 at 11:11am — No Comments

Are you Stepping on the Gas or Sitting on the Brakes?



How do we get our people, the culture, aligned with the strategies so that everyone is committed to the strategy?  How do we unleash the creativity, resourcefulness, talent, and energy of our team to come together? 

Momentum can carry a team through the most challenging times.  If the foundation is void of fundamental leadership skills, the team can decelerate quickly at the first…

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Added by Joe Clementi on July 23, 2011 at 4:58pm — 5 Comments

5 Insider's Tips on Vetting a Social Media Provider

Who speaks for your dealership on Social Media?  Is it someone who knows you, knows your store and most importantly, your story? Automotive Social Media is about people, conversations and deriving leads from those relationships.  There’s a lot of people trying to capitalize on this booming market so here’s a shocker: Not everyone who says they can do… Continue

Added by Kathi Kruse on July 22, 2011 at 9:54pm — No Comments

True self-worth stems from within



True self-worth stems from within

 

You can't be lifted up by anyone or anything any higher than

you're willing to lift yourself up.

 

You can't be put down by anyone or anything any lower than…

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Added by Jack Higginbotham on July 22, 2011 at 11:29am — 4 Comments

Changes To Google Places Reviews Here To Stay According to Avni Shah

As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars.  There was some disagreement if this change was permanent, and today we see that it is.

 

The product manager for Google Local had this to say in an article posted on…

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Added by Brian Pasch on July 22, 2011 at 10:14am — No Comments

Time Saving Social Media Tools

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time.  I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day.  At DealerOn, we believe that there is a definite benefit to devoting time and effort to…

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Added by Ali Amirrezvani on July 21, 2011 at 4:24pm — 6 Comments

Holy Crap - Google Kicks Out 3rd Party Reviews in Star Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

This is what their Google Places account…

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Added by Brian Pasch on July 21, 2011 at 3:00pm — 6 Comments

Risks............

TO LAUGH IS TO RISK APPEARING THE FOOL

 

TO WEEP IS TO RISK APPEARING SENTIMENTAL…

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Added by Jim Kristoff on July 21, 2011 at 2:30pm — 9 Comments

Closing The Orphanage

Remember those old movies about the dark dank rooms that unwanted children were forced to live in.  They were left to fend for themselves, poorly fed, and ignored until they were old enough to go somewhere else on their own.  While some of these movies became musicals, an orpahn's life was not a pretty one.  How about those who have been left by the wayside when their salesperson moves on?  Are they just being ignored until they move on?

 

Orphan owners may be the most ignored…

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Added by John Fuhrman on July 21, 2011 at 12:46pm — 3 Comments

How to uncover the real buyers objection in a automotive deal?

How to uncover the real objection in a car deal?

That’s the question isn’t it! You have done the road to the sale; you have taken a look at their old car. Your customer loves the new car and just won’t sign. You have followed them up and the customer isn’t calling you back. Now what should you do?

You take it to the next level, you have the manager speak to them, and you even call them every day for a week, still nothing. What is the next step?

 …

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Added by Ian nethercott on July 21, 2011 at 11:17am — No Comments

Rules for Managers

Over the years I have made plenty of mistakes. Rather than keep track of the mistakes, I just made a list of the things I learned.



If you are an aspiring Manager, print this and keep it handy. You might find a helpful thought in there to use and make a difference.



Here is the list as it stands now. I have made changes as I learned something new. Hope you can use it to do something different or make a change.



Rules for Managers



1. You get all of the… Continue

Added by Leonard Buchholz on July 21, 2011 at 10:30am — 20 Comments

We All of us at www.AutoLibrium.com are on a mission to reduce the cost of inventory marketing.

We All of us at www.AutoLibrium.com are on a mission to reduce the cost of digital internet inventory marketing. It was reported to us that one web that is well known made on an average of over 50 million a month in resent past. Fifty million a month. That is unheard in these times.

 

There is a dealer in north Scottsdale AZ that told us that they…

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Added by Stick Bogart on July 21, 2011 at 10:20am — No Comments

Why The First Car Dealership Groupon Failed

In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon typically takes 50% of the price of the offer (in this case about $100) if the Groupon is successful (ie. meets the minimum purchase requirements). So in the event that the minimum of 10 deals were…

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Added by Arnold Tijerina on July 21, 2011 at 10:05am — 1 Comment

Seeing What People Say

The subject of body language keeps popping up in my life of late.  As a result, I have spent some time dwelling on the connection between body language and the work place.  Personally and professionally, we often hear the words, “Don’t judge a book by its cover.”  This statement has more to do with quick judgments made on physical appearances than body language.  Reading someone’s body language goes…

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Added by Stephanie Young on July 21, 2011 at 10:00am — 13 Comments

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