July 2012 Blog Posts (182)

Point the Thumb, Not the Finger, The Power of Responsibility

“Point the Thumb and Not the Finger”

What does all this mean?

Pointing the thumb and not the finger means to accept responsibility for your actions.  It's so easy to blame someone else or other circumstances for your failures or lack of results.  Take ownership of your own future; write your own book of business!  Become that entrepreneur and build your…

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Added by NANCY SIMMONS on July 25, 2012 at 12:31pm — 7 Comments

DMEautomotive Gains ‘Plus Ups’ Certification for GM’s Customer Sales and Service Retention (CSSR) Program

Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars

 

Daytona Beach, FL – July 25, 2012 DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service…

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Added by Crystal Hartwell on July 25, 2012 at 11:37am — 1 Comment

Tips for Avoiding Over-Optimization Penalties on Your Dealership Website

Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to "level the playing field".  While many auto dealer websites shouldn't have an issue with this (your site provider should not only be up to date on Google's latest algorithm changes, but make sure your site is performing as well as possible), here are some things to avoid so you don’t…

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Added by Ali Amirrezvani on July 25, 2012 at 10:48am — No Comments

SEO vs. PPC

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

 

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

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Added by Ketty Colom on July 25, 2012 at 9:52am — No Comments

What you can learn from ThinkGeek.com

As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance with your digital marketing, implementing one proven…

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Added by Timothy Martell on July 25, 2012 at 8:48am — No Comments

What does it take to have a good morning meeting ?

To many times the same person talks 90 % of the time . Sales reps say the meetings are to long , little training or good info , more of a bitch session , and they are negative . 

Meetings should be short and sweet . Twenty to thirty minutes most of the time . Have a planned training for the whole month that has others doing some of the training . The person doing the training should ask questions and answer questions .

 Make fun a planned part of the training . Single out the…

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Added by Fran Taylor on July 25, 2012 at 8:45am — 6 Comments

Bommarito ECommerce Director Awarded TrueCar® AutoCon 2012 Scholarship

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

 

Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals…

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Added by DealerELITE on July 24, 2012 at 6:00pm — No Comments

Three Simple Ideas To Help You Sell More Vehicles TODAY

Three Simple Ideas To Help You Sell More Vehicles TODAY

 

No matter where you look within your dealership there are always areas of opportunity and areas where client engagement can be amplified dramatically. It is very easy to get caught up in the day to day task and never look past what you have on your to do list TODAY. Taking that approach means that you are most likely…

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Added by Shawn Clos on July 24, 2012 at 3:30pm — 2 Comments

From the NCM Institute Blog: Are You Ready for a Disciplined Asset Management Process?

Disciplined Asset Management Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 15 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I…
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Added by Garry House on July 24, 2012 at 3:08pm — No Comments

Using Location-Based Social Media to Benefit your Dealership

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity. For anyone not familiar, location-based applications allow users to find and “check in” at various spots and share that information with those in their network. There are standalone options like Foursquare, which dominates the field, and other platforms are trying to get into the game all the time. Another alternative is location features…

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Added by Jim Fitzpatrick on July 24, 2012 at 10:37am — No Comments

Now Available: Targeted Ads On Twitter!

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you…

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Added by Timothy Martell on July 24, 2012 at 9:32am — No Comments

What If Nordstrom Ran The Airlines

 

Flying is a part of the job.  Even dealers have to fly to auctions, meetings, conventions, etc.  Over the last 17 years I have noticed a remarkable lack of courtesy, kindness and even basic service toward passengers.  What kind of training are the employees receiving?  More importantly, what type of leadership by management are they seeing?      

I had the pleasure to need to book two trips on a major (U.S.) Air line.  My daughter was taking a trip that took her from…

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Added by John Fuhrman on July 24, 2012 at 9:30am — No Comments

How can a national agency be local in communicating your customer experience?

My name is Nunzio Esposito, partner at GMLV. We are not new to our services, but in the #automarketing arena we are taking an infused approach. This is my first post and although I'm a new-comer to the group, I've been an avid follower for months now. But before I get on topic, let me explain my role in this specific case. I've been acting as an outsourced marketing director for our Honda account, being a catch-all for their marketing spend and also having our group implement the branding…

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Added by Nunzio Esposito on July 24, 2012 at 9:30am — No Comments

P-R-O-F-I-T is a 4 letter word!

Back in the 1970's, I cut my teeth in the car business pumping gas and being a mechanics (yes we were called mechanics then) helper. I learned quite a bit and it set the foundation for a wonderful career in the automotive industry. 

One of my early lessons in customer service was provided by my old boss. Our oil change cost $9.95. A quart of oil cost about $1.10 back then. The store I worked at was an Exxon franchise. Now our customer could go into the chain supermarket right next…

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Added by Jim Mahoney on July 24, 2012 at 6:18am — No Comments

Establishing Your Writing Voice For More Authoritative Quality Content

In any good automotive seo campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it.…

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Added by Timothy Martell on July 23, 2012 at 12:55pm — No Comments

Ending Strong!!

The hardest thing to do is getting your TEAM geared up for the end of the month when they are having a bad month. You have to teach them "Short Memory" on the bad things. Learn from them then forget them. What's past is past. You may be the best manager but even you, with all your wisdom and experience, can't change what happened, and you must train your salespeople to do the same thing. Finishing strong is what we always plan to do, but sometimes you have o reset the frame of mind. Sit them…

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Added by Victor E Berkey on July 23, 2012 at 10:19am — 2 Comments

Jim Dance, Auto Industry Leadership Trainer, Joins Keynote Line-up

Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results

 

SALT LAKE CITY, UT – July 23, 2012 – Jim Dance, is to be among the keynote speakers at the fourth annual (DSES), which is the industry’s most authoritative profit-building event for innovative dealers. Dance’s training is renowned for helping hundreds of automotive dealerships, dealer groups, auto manufacturers and…

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Added by Crystal Hartwell on July 23, 2012 at 8:30am — No Comments

Hello, YOUR PHONE IS RINGING?

The #1 thing that drove me crazy in stores were the phones. I would spend days, weeks, months, planning a marketing strategy to make our phone rings and then I would end up answering most calls myself, setting up appointments, and answering status calls(my least favorite call to get!).

I've watched service advisors look at their ringing phones and NOT answer it. When I saw that, it required, what I called, an immediate training session with the advisor. As like most of you who…

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Added by Jim Mahoney on July 23, 2012 at 6:00am — No Comments

Who's Fault is it?

Customer:

"We'd like to cancel our agreement because your stuff doesn't work! It doesn't do half of the stuff that we need and we don't get any support from you."

Vendor:

"I'm sorry to hear this from you. I understand all the things that you are trying to do, and we do all that and much more. In fact, our records indicate that we have reached out to…

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Added by Todd Katcher on July 22, 2012 at 5:00pm — 2 Comments

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