July 2013 Blog Posts (92)

Heatmap Testing, Eye Tracking



Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it?

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your replies!

Adam Ross

Managing…

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Added by Adam Ross -InfiniteProspects.com on July 4, 2013 at 1:55pm — No Comments

Why Women In Auto Rock – A Case Study

“We need more women in the auto industry!”

We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry.

First,…

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Added by Bill Cosgrove on July 4, 2013 at 11:30am — 3 Comments

Inspect What You Expect

Do you spot check your employees?



Do you spot check your customers?

If you are confused about what I am talking about then read on...

Too many times when a manager asks their people if they did something they get an answer and they take their word for it.  In some cases this happens because of too much trust or…

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Added by Stan Sher on July 3, 2013 at 7:32pm — 4 Comments

Automotive Sales Training - Getting to the Next Level: Part 1

If you are not getting better, then you must be getting worse. In this age of instant information and transformation, speed is the new weapon of choice for top performers. To survive and thrive today, you must be willing to learn, change and implement faster than your competition. In this and next month’s articles, we’ll examine some ideas on how to adapt to the environment you find yourself in, and how to thrive within it.

 

First, you must focus on things that can move you to…

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Added by Mark Tewart on July 3, 2013 at 2:50pm — 4 Comments

Citing Sources for Google SEO in Your Blog

When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote and source in proper MLA format like they are trying to get an A in English Comp 101. Some people throw in a quick link somewhere in the article and call it a day. Finally, some other people eschew sourcing all together and just steal information and content from others because the internet has a very liberal idea about ownership. Some…

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Added by Timothy Martell on July 3, 2013 at 10:30am — No Comments

Stop Struggling With Content Development





Do you struggle to find content for your website? In this week's Think Tank Tuesday, I'll show you the ideal place to get 200-300 pieces of relevant content for your website every month.

Visit out website: www.ppadv.com

Like us on Facebook:…

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Added by Paul Potratz on July 3, 2013 at 9:19am — 1 Comment

5 Steps to Becoming a Better Leader

I truly believe there is a tremendous lack of leadership in today’s world. This shouldn’t be so.  You can’t underestimate the power of a great leader. Great leaders make the impossible seem possible. Some folks think leaders are born; some think they are developed. I happen to think it is a little bit of both.

Leadership traits exist within all of us, regardless of…

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Added by Al Mosher on July 3, 2013 at 8:33am — 1 Comment

DealerCentric’s Get Pre-Approved in Seconds® Program Goes Mobile

First mobile-optimized auto financing application for dealerships helps bring financing to the ‘front’ of the sales process; drives more pre-approved, high-quality customers

 

Mission Viejo, CA – July 2, 2013 – DealerCentric Solutions, the consumer finance management system innovator, today announced that its industry-leading online credit application platform Get…

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Added by Crystal Hartwell on July 2, 2013 at 10:11am — No Comments

What History Can Tell Us about Loyalty

The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England.

 

Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some historians even estimating support in the 20-30% range. The other…

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Added by Mike Gorun on July 2, 2013 at 10:10am — No Comments

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

Facebook Contest

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

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Added by JD Rucker on July 2, 2013 at 9:00am — No Comments

From the NCM Institute: The Used Vehicle Age Management Process Written By: Garry House

Written By: Garry House

Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.

Most every dealership manager…

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Added by Garry House on July 1, 2013 at 8:30am — No Comments

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

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Added by JD Rucker on July 1, 2013 at 8:30am — No Comments

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