July 2014 Blog Posts (88)

Are You Nervous About Digital?

If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…



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Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments

A Transparent VDP With Interactive Vehicle Videos Powered By Social Media Trumps The Best Dealer Centric Website.

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! 

The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…

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Added by Philip Zelinger on July 15, 2014 at 9:30am — No Comments

WalMart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…

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Added by Mike Gorun on July 15, 2014 at 9:28am — No Comments

What Fantasy Football Can Teach Us About Marketing

It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football season is rapidly approaching and many leagues are beginning to organize and…

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Added by Scott T Joseph on July 15, 2014 at 7:40am — No Comments

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come…

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Added by JD Rucker on July 15, 2014 at 4:32am — 2 Comments

After Further Review, Craigslist Charging for Posting Vehicles was the Best Thing Ever

There was a major shakeup late last year with Craigslist when they started charging car dealers $5 per post. Many who had been using the service directly or paying someone else to post on their behalf abandoned the platform due to the added expense. In retrospect, it was a great thing for everyone involved – for Craigslist, for consumers, and even for car dealers who…

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Added by Matthew Brown on July 15, 2014 at 12:36am — No Comments

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…

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Added by Stephanie Young on July 14, 2014 at 1:04pm — No Comments

2014 Infiniti Q70 - IIHS Top Safety Pick

IIHS Top Safety Pick Award for the 2014 Infiniti Q70. 

The 2014 Infiniti Q70 excelled in scoring Good (G); the highest rating for each of the different crash test which include small overlap front, moderate overlap front, side, roof strength and head restraints. The…

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Added by Jonathan Morales on July 14, 2014 at 12:30am — No Comments

The Stay Family Tragedy - dE Supports The Cassidy Stay Fund

6 of the 7 family members of the Stay Family were taken from our community in a horrific and violent tragedy on July 9th, 2014.

Click here in would like to help please http://www.gofundme.com/stay-family-tragedy





Stephen & Katie Stay along with 4 of their 5…

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Added by MANNY LUNA on July 12, 2014 at 11:30pm — No Comments

TFLC Compares the '14 Cherokee to the 14' Escape

Choose: 2014 Jeep Cherokee or 2014 Ford Escape! 

The Fast Lane Car reviews the four most popular Crossover SUVs (2014 Jeep Cherokee, Ford Escape, Honda CR-V and RAV4). When I think of Jeep, I think of off-road. The 2014 Jeep Cherokee base model doesn't exactly resemble that. Now if you look at the Trailhawk…

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Added by Jonathan Morales on July 12, 2014 at 9:00pm — No Comments

The Infiniti Q30 Concept, a Perfect Blend for Younger Luxury Drivers.

The New Generation: The Infiniti Q30 Concept. 

Infiniti has been designing several futuristic cars over the last few years, the Infiniti Q30 Concept is definitely one of my favorites. Sebastian Vettel and Infiniti's goal with the Q30 Concept was to create a blend of three cars; a coupe, a hatchback and a crossover; and well, they succeed…

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Added by Jonathan Morales on July 11, 2014 at 10:29am — No Comments

Strong Leaders Serve





Watching a grown man cry over being offered a banana is something I won't soon forget.

This is exactly what happened as I was on a team that ministered to inmates at the Neal Unit. This unit is one of many state prisons in Texas that participates in the Kairos Prison Ministry. I was honored to…

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Added by Danny Benites on July 10, 2014 at 6:30pm — 6 Comments

The 2015 Nissan GT-R is Serious About Safety!

Offering a Suite of Safety Features, the 2015 Nissan GT-R is Coming Soon!

While the 2015 Nissan GT-R is a sports car and performance is it's focus, ensuring that the GT-R is safe is also a top priority. For 2015, the suspension of the 2015 Nissan GT-R has…

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Added by Jonathan Morales on July 10, 2014 at 5:50pm — No Comments

Rand Fishkin, Renowned ‘Wizard’ of SEO Returns by Popular Demand to Keynote DrivingSales Executive Summit

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson.

 

Salt Lake City, UT – July 10, 2014 –…

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Added by Crystal Hartwell on July 10, 2014 at 5:18pm — No Comments

Is Everything Clear?

This post was written by NCM Institute instructor Fred O'Dwyer and was originally posted on the Up to Speed blog

clarirty

Not too long ago as I was listening to someone talk about how fundamental clarity is in fueling growth in a…

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Added by Garry House on July 10, 2014 at 9:48am — No Comments

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can wait for their vehicles in service. The lounge offers fresh…

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Added by Richard Holland on July 10, 2014 at 8:38am — No Comments

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

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Added by John Sternal on July 9, 2014 at 5:02pm — No Comments

Hump Day Motivation

Keep tuned into my posts as I provide solutions to dramatically increase new vehicle sales to your service customers using your existing DMS and CRM tools with my proven process!

In the meantime, here is some Hump Day motivation honoring the military men and women serving our nation while traveling roads they never anticipated:

The Road I Never Chose

Added by Rick Lewis on July 9, 2014 at 3:30pm — No Comments

Greetings,       Every result is process driven. Your team must be doing research on the customer's vehicle before every visit, if not your Advisors will miss something.     Research is everything. W…

Greetings,   

  

Every result is process driven. Your team must be doing research on the customer's vehicle before every visit, if not your Advisors will miss something.  

 

Research is everything. We need to see if the customer is due for a tire rotation, or maybe they declined brake pads at the time of their last visit. If the customer is informed…

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Added by Rob Gehring on July 9, 2014 at 9:56am — No Comments

The Top Rated Car Brands by Women: How does Your Stack Up?

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedez-Benz -…

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Added by Anne Fleming on July 9, 2014 at 9:30am — 9 Comments

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