July 2015 Blog Posts (100)

All Car Segments Declined While Pickup Trucks Held Values

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

Given the time of year, Black Book editors are beginning to notice a healthy amount of 2015 model-year vehicles entering the auction lanes. This is in line with typical seasonal patterns, especially as dealers begin to…

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Added by Black Book on July 21, 2015 at 12:25pm — No Comments

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through Rates

Want to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates that will drive more…

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Added by Paul Potratz on July 21, 2015 at 12:02pm — No Comments

Why Does Lead Response Even Matter?

(Another helpful excerpt from our free 2015 Car Dealer Mystery Shop Study of more than 400 dealers.)

Why Does Lead Response Matter?

Lately, much has been written about the drop in the number of electronic sales leads dealers receive – not coincidentally, of course, most often by those wishing to sell more of their own brand of marketing to these same dealers – and while the decline…

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Added by Steve Stauning on July 21, 2015 at 11:46am — 1 Comment

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand

Ask most people what they think of walking …

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Added by Joseph Little on July 21, 2015 at 10:39am — No Comments

Derive the Greatest Impact from Your Campaigns with a Software-as-a-Service Platform

What if you could utilize technology to easily understand customers’ behavior and engage them in a more effective, more targeted conversation via digital channels? And what if that same technology seamlessly utilized integrated behavioral patterns and analytics to target ready-to-send campaigns you could access and execute from an easy-to-use platform?

Enter…

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Added by Amanda Meuwissen on July 21, 2015 at 10:19am — No Comments

Sales and service departments have become information silos that we must knock down.

I just finished writing an article for Service Drive Today. The article will be published in August’s edition of the magazine. In this particular article, I will be talking about how to get your sales and service departments to become more cohesive and more productive in their day to day operations. Sales and service departments have become information silos that we must…

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Added by Rob Gehring on July 21, 2015 at 9:30am — No Comments

Why Women should Ride a Motorcycle?

Gone are the days when motorcycle riding used to be the sole preserve of men. An increasing number of women across the world are now taking up motorcycle riding. As per the stats available, around 12-13% of motorcycle owners are women. Although they are still in the minority, the number of women motorcycle drivers is increasing at a rapid pace. Here are some of the main reasons why women should ride a motorcycle-…

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Added by Betty Rose on July 21, 2015 at 2:26am — No Comments

How easy will it be to car shop in the future?

Added by Ken Lees on July 20, 2015 at 2:39pm — No Comments

Auto/Mate Announces Dates for Fall User Summit in Chicago

Attendees who pre-register online by Friday, July 31st can enter to win a free hotel room up to two nights

ALBANY, N.Y. – July 20th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it will be hosting its Fall User Summit in Oak Brook, IL near Chicago on October 12th and 13th, 2015. Auto/Mate's dealership customers are invited to attend the event that features…

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Added by Mike Esposito on July 20, 2015 at 11:11am — No Comments

Make Money Mondays with Sean V. Bradley - Special Edition with Erich Gail of The Cardinale Auto Group #4 Wards Top 100 eDealers


http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition with Erich Gail of The Cardinale Auto Group #4 Wards Top 100 eDealers

Added by Sean V. Bradley on July 20, 2015 at 10:15am — 1 Comment

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story

Storytelling …

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Added by Joseph Little on July 20, 2015 at 10:00am — No Comments

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion per day. That’s a significant rise in less than a…

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Added by Brian Cox on July 20, 2015 at 9:30am — No Comments

The Tough Conversation

Lay your foundation to create a conducive sales environment. Protect and maintain this foundation. 

 

If you don't believe this is one of the primary responsibilities of a GM/ Owner/Manager, I bet know what type of sales environment you have created.

 

"Attitude is everything", "Your attitude determines your altitude", "Everything starts with attitude", slogans and banners and pictures are all over every auto…

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Added by Roger Williams on July 17, 2015 at 7:00pm — 3 Comments

Get Ready: Important Changes are Coming for Facebook's Search Engine

Latest Facebook Update Is Exactly What We've Been Looking For

Facebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know…

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Added by Paul Potratz on July 17, 2015 at 3:49pm — No Comments

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

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Added by Joseph Little on July 17, 2015 at 2:30pm — No Comments

Find the Secrets of Resilience

Click here to hear Mark Tewart's latest AutoSuccess Podcast discussing the role of resilience in success in both sales and life.

Added by Mark Tewart on July 17, 2015 at 1:28pm — No Comments

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further. Salespeople would find strategic places to…

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Added by Paul Moran on July 17, 2015 at 10:30am — 7 Comments

The 3 Types Of Salespeople… What Are You?

After training hundreds of salespeople every year, I find it funny how many different personalities sell cars for a living.  

Unfortunately there are also a few that just don’t have a personality at all! 

So which type of Salesperson do you want to be, and what lessons can be learnt from all 3? 

I use the analogy I heard recently from a good friend who asks, “what type of light do you want to be when you go camping…" 

1.…

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Added by Dave Benson on July 17, 2015 at 2:22am — No Comments

15 Free Ways to Get Customers to Download Your Branded App

Getting people to download your Dealer App is easy and fun.  It doesn’t cost much to market your app and get customers using it.  Dealers around the nation have experienced increases in sales, customer retention and customer satisfaction when they actively promote their DealerApp.  Dealers recognize that since people love apps, giving them a Dealer App that offers an easier way to do business and communicate is a very good thing. 

 

There are many ways out there to promote your…

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Added by Ed Louis on July 16, 2015 at 5:41pm — No Comments

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