It’s no secret that auto dealerships have frequently been forced to defend themselves against discrimination claims by employees and agencies such as the Equal Employment Opportunity Commission. As a result, many dealers have instituted comprehensive human resources programs to avoid potential problems. However, new technology brings new challenges.

As the use of social media grows, more and more dealerships are using the internet to screen potential employees. Many managers…

Sadly, I didn't write this, but it's incredible, so I had to share it:

The Things They Have No Right To Tell You:  --Chris Guillebeau - The Art of Non-Conformity

All of my relationships have failed, but here’s what you should do about yours.

I’ve never written a book, but here’s a list of everything that’s wrong with…

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.

Here's how to create a QR code that is trackable by Google Analytics:

First, make sure you are signed into Google (in the account that houses…

Isn't life funny?  Things happen all around us.  Sometimes you pay attention and somethings should be ignored.  But, as the old saying goes, life isn't about what happens to us, it's about what we do when something happens.  As a member of this planet for over 55 years, I've come to the conclusion that there are just 3 choices to everything in life.  While some of you may think I'm over simplifying, take a few minutes to finish this article and see what I mean.

To keep things…

Balancing work and life…..

This is a hard equation for some people to handle…

There are some that believe… you need to work 80 hours a week to advance your career…

And while working hard… is a trait that we all want to be associated with…you have to…

This country was founded on - In God We Trust!  

I'm damn proud to be an - AMERICAN BADASS!~ dealerELITE -…

http://www.prweb.com/releases/2011/8/prweb8750766.htm

Why are there 26 selling days in a month? In sales, it seems we only need 3; the month’s success always seems to boil down to the final [3] days. Last night, as you locked up the dealership, tie at half-mast, sleeves cuffed, top button undone, you sullenly walk to your car wondering what you could’ve done…

Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

WINNING ATTITUDES

"The reason most people never reach their goals is that they don't define them, learn about…

Your Life is Your Life. There is light somewhere, and it beats the darkness. 

The God's will offer you chances, know them and take them.

You can't beat death, but you can beat death in life,- sometimes!

The more often you learn to do it, the more light there will be.

Your life is Your Life - KNOW IT WHILE YOU HAVE IT. 

You are Marvelous,- The God's wait to delight in you!~

 …

I am posting some parts of a course I teach to beginning salespeople in the hopes some members will find it useful. I meant to put up this post last week, but the launch of my novel, Old Scores distracted me. For any of you who might wish to read my novel, you can find it on Amazon as an eBook here or through my blog here.

The Steps…

Things are moving fast these days.  Business is conducted at the speed of a mouse click.  To gain a competitive advantage and have any chance at success, you not only have to know who your competition is, but you need to understand them as well.  Too many managers, owners, and top executives have lost…

Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.

Before you start any marketing…

Our first week winner of the "Be One with Vin at Digital Dealer 11" promotion is Mark Nix!

Congratulations

If that's not your name, no worries. We're giving away prizes every week, all the way to DD11 in Vegas, so enter again every…