It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…Continue
Added by Jon Lamb on August 31, 2014 at 5:46pm — No Comments
As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.
Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…Continue
Most of us know the value of online content, and so many who are not trained writers or editors are straying into the area of blog posting and sharing of others' Web content. Much of it is informational and shared by industry experts, which helps us all.
Some, however, are doing so in a way that violates others' rights and might even land them in court. A professional writer / author / blogger friend of mine was recently the victim of this, with his work not only reprinted without…Continue
Added by Sharon Hill on August 31, 2014 at 1:36pm — No Comments
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…Continue
Added by JD Rucker on August 31, 2014 at 5:12am — No Comments
The team at Ramsey Subaru in New Jersey reviews the newly designed 2015 Subaru WRX and STI. The 2015 Subaru WRX features the all-new 268hp Direct-Injection Turbocharged Engine that…Continue
Added by Jonathan Morales on August 30, 2014 at 3:30pm — No Comments
Two years ago while looking for a new digital marketing home I penned this blog post based on my observations visiting prospective employers. Though I am happily nestled in a progressive and healthy wonderland right now, I find the points that I raise still very relevant in today's automotive digital marketing world:
Any good salesperson knows that the last way you want to greet a customer is with the words,…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 12:30pm — No Comments
See what Scott Sparks has to say about the Zeck Ford Service Department!
Their President's Award Winning Service Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly…
http://http://www.digigo.com/blog/blog-july-2014/lead-follow-up-best-practicesAnswering a lead doesn’t have to be rocket science. Sometimes we overthink situations where the best solution is usually the simplest. When it comes to lead follow up, dealerships should follow these three best practices, and the…
Summer in Kansas City is the time to smoke, grill and barbecue. The other day I was putting together my special rib sauce and it occurred to me that cooking is a lot like managing. Cooking when you have a great recipe is a lot easier – and the results are consistently better if you’re…Continue
Added by Garry House on August 28, 2014 at 11:00am — No Comments
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
Added by Richard Holland on August 28, 2014 at 8:08am — No Comments
The most important thing you will find out in your career is attitude, and how it affects the outcome of your goals. When bad things happen to you, do you face them head on. Do you say to yourself "I got this?" Do you approach your problems with "Why does this always happen to me?"
Click the link below to find why a positive attitude…Continue
Added by Rob Gehring on August 27, 2014 at 4:04pm — No Comments
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers…
Added by John Sternal on August 27, 2014 at 3:55pm — No Comments
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 3:30pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…Continue
Added by John Sternal on August 27, 2014 at 2:20pm — No Comments
Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…Continue
Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes,…Continue
Added by sara callahan on August 27, 2014 at 8:06am — No Comments
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 5:30pm — No Comments
You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. …Continue
Added by Paul Potratz on August 26, 2014 at 2:35pm — No Comments
Added by Sally Whitesell on August 26, 2014 at 1:00pm — No Comments