August 2015 Blog Posts (115)

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero…

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Added by Joseph Little on August 31, 2015 at 5:30pm — No Comments

Pool Route Brokers Help You Own Your Own Business

In today’s economy, it’s better to own your own business than it is to work for someone else. You’ll never really get ahead unless you stop living from paycheck to paycheck and go into business for yourself. Hardworking people are always in demand, and there are many sectors of the economy that are starving for reliable service businesses. For most people, starting out is the hardest part. That’s why pool route brokers can be invaluable if you want to go into business, but don’t want to…

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Added by Kevin Lee on August 31, 2015 at 11:48am — No Comments

Conditions Got You Here Not Circumstances

"Circumstances don't make the man, they merely reveal him." James Allen
Wrongfully, we blame our circumstances for the reason why we're  not having a good day, month, marriage, or life, but circumstances are the end result- it was your conditions that started it all. You…
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Added by Marsh Buice on August 31, 2015 at 11:33am — No Comments

What Is The Cost To You Of Losing 1 Sale Per Week?

What Is The Cost To You Of Losing 1 Sale Per Week?



Nothing worse than picking up the phone and hearing a customer say they have decided to buy another brand, or even worse, they are buying your brand, but not from you…



While we can’t sell to absolutely everyone, and we in fact lose more sales we win, there are sales I believe that are missed every week because of either an incomplete sales process like we talked about last week, or an objection, if we had have been more…

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Added by Dave Benson on August 30, 2015 at 6:30pm — No Comments

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
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Added by Paul Potratz on August 29, 2015 at 12:30pm — No Comments

5 Ways Car Dealers Can Stand Out on Facebook

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of…

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Added by Mark Frost on August 28, 2015 at 4:01pm — No Comments

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly…

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Added by Joseph Little on August 28, 2015 at 12:59pm — No Comments

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…

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Added by Paul Potratz on August 28, 2015 at 12:00pm — No Comments

Developing Content To Generate Sales

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Added by Paul Potratz on August 28, 2015 at 10:57am — No Comments

You Can't Miss This!

Title: Pricing - How to price your inventory and how to handle price objections

 

Description: Hear from a dealer Danny Benites and a trainer Mark Tewart. You will learn how to price your cars and how you can justify this pricing  and over come the all too common price objection.

 

Date and Time: Fri, Aug 28th, 2015 at 2:00 pm EDT

 

Please register for the above meeting by visiting this link:…

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Added by Mark Tewart on August 28, 2015 at 9:00am — No Comments

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…

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Added by Paul Moran on August 28, 2015 at 8:40am — No Comments

I Am Writing My 2nd Book… "Millionaire Car Salesman" And Need Your Help!

I NEED YOUR HELP Automotive Sales Pros…
 
I am proud to say that I have officially started writing my second book "Millionaire Car Salesman"! This is the book our industry has been…
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Added by Sean V. Bradley on August 27, 2015 at 7:30pm — 2 Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the hope is always to…

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Added by Joseph Little on August 27, 2015 at 3:56pm — No Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign.  Even the best…

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Added by Larisa Bedgood on August 27, 2015 at 3:21pm — No Comments

THE WORST DISEASE A SALES PERSON CAN CATCH

THE WORST DISEASE A SALES PERSON CAN CATCH

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Have you caught a disease? Sometimes, a seasoned professional sales person falls into the trap of catching the disease known as "EXPERTISE".

As a salesman myself, I would occasionally catch a bad case of “EXPERTISE” and had to push the “Reset’ Button. As a manager, I’ve seen it repeatedly through the years.

The worst…

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Added by James A. Ziegler on August 27, 2015 at 2:00pm — 9 Comments

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…

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Added by David Metter on August 27, 2015 at 12:21pm — No Comments

You Can't Miss This!

Title: Pricing - How to price your inventory and how to handle price objections

 

Description: Hear from a dealer Danny Benites and a trainer Mark Tewart. You will learn how to price your cars and how you can justify this pricing  and over come the all too common price objection.

 

Date and Time: Fri, Aug 28th, 2015 at 2:00 pm EDT

 

Please register for the above meeting by visiting this link:…

Continue

Added by Mark Tewart on August 27, 2015 at 9:17am — No Comments

Finding The Right Car Dealer SEO Tactics for Your Dealer Marketing

Any dealership depends lots of the factor how it's endorsed to the world of the Internet, wherever you receive the best response from the people that are visiting the website on the day-to-day basis. To begin with, car dealer SEO is probably the most ideal tool to have the proper approach. When you style the content of the website, you have to make sure that the keywords are included in the…

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Added by Martin Denial on August 27, 2015 at 3:13am — No Comments

BDC Manager and Rep Pay Plan Examples

I've been asked this question so many times, so I decided to put together my own personal guide to share. Do with it what you will. Accept it, challenge it, modify it, it's at least a starting point. It's attached as well. Enjoy!…

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Added by Mike Myers on August 26, 2015 at 10:00pm — 2 Comments

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Blog Posts

Used Car Buying Tips

Posted by Reid Zaritsky on January 22, 2018 at 7:58am 0 Comments

You finally have your driver’s license, and now the day has come to buy your first car. As a teenager, however, you’re probably not in a position to walk into the dealership and drive out with a brand-new car.

 

Odds are, you’re…

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Making the Most of 2018’s Automotive Predictions

Posted by Derek White on January 18, 2018 at 5:37pm 0 Comments

2018 is underway and with the New Year comes a lot of…

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