Featured Blog Posts – August 2015 Archive (32)

Conditions Got You Here Not Circumstances

"Circumstances don't make the man, they merely reveal him." James Allen
Wrongfully, we blame our circumstances for the reason why we're  not having a good day, month, marriage, or life, but circumstances are the end result- it was your conditions that started it all. You don't suddenly go bankrupt, it was the day to day conditions…
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Added by Marsh Buice on August 31, 2015 at 11:33am — No Comments

What Is The Cost To You Of Losing 1 Sale Per Week?

What Is The Cost To You Of Losing 1 Sale Per Week?



Nothing worse than picking up the phone and hearing a customer say they have decided to buy another brand, or even worse, they are buying your brand, but not from you…



While we can’t sell to absolutely everyone, and we in fact lose more sales we win, there are sales I believe that are missed every week because of either an incomplete sales process like we talked about last week, or an objection, if we had have been more…

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Added by Dave Benson on August 30, 2015 at 6:30pm — No Comments

5 Ways Car Dealers Can Stand Out on Facebook

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of…

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Added by Mark Frost on August 28, 2015 at 4:01pm — No Comments

I Am Writing My 2nd Book… "Millionaire Car Salesman" And Need Your Help!

I NEED YOUR HELP Automotive Sales Pros…
 
I am proud to say that I have officially started writing my second book "Millionaire Car Salesman"! This is the book our industry has been asking me to write… the blueprint on how you can become a…
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Added by Sean V. Bradley on August 27, 2015 at 7:30pm — 2 Comments

THE WORST DISEASE A SALES PERSON CAN CATCH

THE WORST DISEASE A SALES PERSON CAN CATCH

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Have you caught a disease? Sometimes, a seasoned professional sales person falls into the trap of catching the disease known as "EXPERTISE".

As a salesman myself, I would occasionally catch a bad case of “EXPERTISE” and had to push the “Reset’ Button. As a manager, I’ve seen it repeatedly through the years.

The worst…

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Added by James A. Ziegler on August 27, 2015 at 2:00pm — 9 Comments

BDC Manager and Rep Pay Plan Examples

I've been asked this question so many times, so I decided to put together my own personal guide to share. Do with it what you will. Accept it, challenge it, modify it, it's at least a starting point. It's attached as well. Enjoy!

PDF…

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Added by Mike Myers on August 26, 2015 at 10:00pm — 2 Comments

National Automotive Sales Trainer

AutoMax Recruiting and Training is looking for aggressive top talent who want to get into the “Life Changing Business” with us, recruiting and training Salespeople, Internet Salespeople and BDR’s for dealerships across the country.

If you are a TOP!!!!! Salesperson, an F&I Manager, a Sales Manager/Team Leader, Internet Manager or a BDC…

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Added by Craig Lockerd on August 25, 2015 at 3:18pm — No Comments

When Should You Speak During a Demonstration Drive?

The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control.  Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle.  This method has long been a…

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Added by David Lewis on August 25, 2015 at 10:00am — 1 Comment

Discover Your Market: Your Employees

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs.…

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Added by Joseph Little on August 24, 2015 at 6:32pm — No Comments

73% of U.S. Americans Have a Social Network Profile

#73 – 99 Things About Social Media with Joey Little

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life.  Today, 73% of the…

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Added by Joseph Little on August 24, 2015 at 10:45am — No Comments

Is Your Email Marketing Strategy Putting You Above The Rest?

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

 

BUILD ACCURATE & TARGETED LISTS

 

This is the most important rule when sending emails for any…

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Added by Paul Potratz on August 22, 2015 at 4:30pm — 1 Comment

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

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Added by Anne Fleming on August 20, 2015 at 12:55pm — 1 Comment

Have you Reached your Comfort Zone?

Have you ever heard the statement that “Life begins outside of the comfort zone?”

The Comfort Zone is certainly a place that beckons us all at one time or another.  Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…

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Added by David Lewis on August 19, 2015 at 12:18pm — No Comments

Turning Social Media Into Sales

Turning Social Media Into Sales

By: Susan Givens

 

Like Us. Friend us. Share us. Retweet us. Pin us.

 

Five years ago, none of that would have made any sense. Now, when it comes to marketing, it’s all you hear.

 

Having a presence for your dealership on social media sites is all well and good — conventional wisdom tells us it’s a mustthese days — but when it comes to converting that presence…

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Added by Hannah Philpott on August 18, 2015 at 10:02am — No Comments

Attention Dealers: Your Sales Managers Are Costing You Millions Because They Don’t Care About Perfect Data

I almost titled this post “Perfect Data Matters,” but because it is one of the MOST IMPORTANT blog posts I’ve made this year, and because that title is so stinking boring to you and your managers, it would guarantee the least amount of interaction.

And that is sad. Perfect Data matters.

As boring as that sounds, not only does Perfect Data matter, it matters more than the Up getting out of their car right now. In fact, compared to Perfect Data in your CRM, that Up is…

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Added by Steve Stauning on August 17, 2015 at 9:18pm — 7 Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time…

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Added by Joseph Little on August 17, 2015 at 2:17pm — No Comments

A Super Nifty Trick to Make Your Facebook Videos More Effective

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers) feature of video on Facebook is that it autoplays in a user’s…

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Added by Timmy D. James on August 17, 2015 at 7:05am — No Comments

The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.

In talking about customer retention, it's easy to see the importance of…

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Added by JD Rucker on August 14, 2015 at 8:34pm — 4 Comments

Both the Sales and Service departments working together?

Check this out I am being featured in August addition of Service Drive Today!

 

In this particular article, I am not only talking about how the Service and Sales departments need to work together, but how to get them to achieve this goal at your dealership! #moreproductivity…

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Added by Rob Gehring on August 12, 2015 at 1:56pm — No Comments

The One Question That Always Costs You Gross



If you have been working in a car Dealership where everything is based on the number of units sold, you may not spend much time thinking about Gross.  If all the bonuses are paid for units sold, then you will do whatever you can to move the iron just to get to the bonus money.  If you are selling price alone it is hard to resist the temptation to sell to the Manager instead of the Customer, but…

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Added by David Lewis on August 12, 2015 at 10:00am — 3 Comments

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