August 2016 Blog Posts (105)

No Major Surprises in Market Movement Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on August 2, 2016 at 11:26am — No Comments

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority.  The generation of Americans born between 1980 and 1995 are leading a change in purchase behaviors and trends. Growing up in a digitally-connected…

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Added by Larisa Bedgood on August 2, 2016 at 9:06am — No Comments

A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…

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Added by Arnold Tijerina on August 2, 2016 at 9:00am — 2 Comments

The Benefits Of Being Social & Gaining Data

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight.  Social networking, sharing, and marketing have become the norm in our hectic day-to-day lives, and busy consumers are demanding more online interaction for brands to earn their trust.  But have you thought about how your dealership can benefit from all that…

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Added by Joseph Little on August 1, 2016 at 11:30am — No Comments

Flick Fusion Introduces 360VR, Revolutionizing Online Auto Shopping with Virtual Reality Inventory Videos

Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual reality (VR) customer engagement videos on their websites, in email marketing, on social media, in mobile ads and on third-party auto shopping sites. Flick Fusion is first-to-market with a product designed exclusively for auto dealers that will revolutionize the way auto shoppers experience walk-around…

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Added by Timmy D. James on August 1, 2016 at 9:38am — No Comments

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