September 2016 Blog Posts (92)

Automotive Internet Sales Interviews Dan Moore of VinSolutions - Car Dealership CRM

http://www.bradleyondemand.com 856-546-2440



Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…

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Added by Sean V. Bradley on September 18, 2016 at 7:38pm — No Comments

61% of Twitter Users Are Millennials

 

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their lives.  In addition, Twitter users can…

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Added by Joseph Little on September 16, 2016 at 3:53pm — No Comments

Benefits of a Mobile CRM

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

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Added by Aubrey Hankins on September 16, 2016 at 1:09pm — No Comments

Selling to Women. Is it Really Different?

The moment a woman enters your dealership, she is looking for signals. Signals you may not even realize you are sending. What is your demeanor? What are your intentions? Do you take her seriously?

Why should we care about what signals we’re sending to women in our dealership? Because statistics show that women are a major economic force.…

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Added by Sally Whitesell on September 16, 2016 at 1:00pm — 2 Comments

Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

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Added by Arnold Tijerina on September 16, 2016 at 9:16am — 3 Comments

Your Car Insurance Does Not Cover This

In India, under the Motor Vehicle Act 1988, it is mandatory for all the vehicles to be insured. Failing to do so, if any mishap occurs and gets registered, it’s a problem. All this can lead to imprisonment and even paying excessive compensation to the other party who has suffered loss or death.

A car insurance policy is the best way to secure vehicle against any mishap. An insurance policy ensures that all sorts of issues/difficulties faced while driving are kept at bay. You drive…

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Added by News Metro Blog on September 16, 2016 at 7:30am — No Comments

6 Steps For Better Time Management

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

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Added by Aubrey Hankins on September 15, 2016 at 12:30pm — No Comments

Why You Should Test, Hire and Fire For Attitude

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?

 …

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Added by Mike Esposito on September 15, 2016 at 10:28am — 2 Comments

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.



Hopefully you’ve begun the process of…

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Added by Timmy D. James on September 15, 2016 at 9:18am — No Comments

Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

 

But I find that these days many…

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Added by Tom Cannata on September 15, 2016 at 9:02am — No Comments

The Blind Pilot

When you hear the words blind pilot you might think of the music band, or something that is impossible. Myself, I will be thinking of Jim Platzer. Jim was President of a Fortune 500 company and a pilot for over 15 years. He began to lose his eyesight in his 20s, when he was diagnosed with…

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Added by Rob Gehring on September 14, 2016 at 2:00pm — No Comments

Our Life of Privilege

Today I woke up to an incredible sunrise overlooking Lake Erie. As I watched this beautiful scene it occurred to me, what a privilege it is to wake up to this every morning. Those of you that have read this newsletter for long time know I don’t talk much about myself or about the wonderful…

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Added by Rob Gehring on September 14, 2016 at 2:00pm — No Comments

Survey Says...Consumers Hate Your Dealership

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

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Added by Aubrey Hankins on September 14, 2016 at 1:30pm — No Comments

Keep It Simple

Over the years I’ve made thousands of visits to dealerships throughout the United States. I could spend several weeks telling stories and using examples of knowledge shared and gained without coming to completion. Throughout the good times and bad what makes it interesting…

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Added by Rob Gehring on September 14, 2016 at 1:30pm — No Comments

4 Ways Sales is Like Dancing

Dancing With The Stars is back on television and my wife is working on the syllabus for her next round of dance classes. That got me to thinking about the similarities between ballroom dancing and the sales process. Here are 4 similarities to think about:

1. Someone has to lead

In dance, it is usually the man who leads. Leading is…

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Added by Al Mosher on September 14, 2016 at 12:06pm — No Comments

Is this a good time?

Enjoy one of our fun animations from our Advanced Phone Training about the importance of asking if it's a good time to talk!

Watch video here: …

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Added by Sally Whitesell on September 14, 2016 at 9:34am — No Comments

Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

 

So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…

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Added by Joe Orr on September 14, 2016 at 8:55am — No Comments

What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

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Added by Paul Potratz on September 13, 2016 at 4:26pm — No Comments

Facebook Video Crossposting, Twitter Live Video Updates, & More!

This Week in Social Media

News for the Week of September 12

Facebook Updates Features for Video Crossposting

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…

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Added by Joseph Little on September 13, 2016 at 2:30pm — No Comments

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