When the customer isn’t right – for your business

One woman who frequently flew on Southwest, was constantly disappointed with every aspect of the company’s operation. In fact, she became known as the “Pen Pal” because after every flight she wrote in with a complaint.

She didn’t like the fact that the company didn’t assign seats; she didn’t like the absence of a first-class section; she didn’t like not having a meal in flight;…

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When times are tough, where is it most important for dealers to spend their money: Advertising or Sales Training?

Delia Passi is a nationally recognized and highly regarded businesswoman in marketing and business development and considered a leading authority on selling to women. As President and CEO of Medelia Incorporated, she supports companies in their efforts to gain market share of women consumers and target markets. Medelia Inc. is the recipient of several awards including Best Woman-Owned Business, Best Diversity-Owned Business, a Stevie Awards’ two-time finalist and Ernst & Young’s Best… Continue

Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don't always apply on the Internet Super Highway. As a result,…

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The 5 C’s of the Web and Social Media

In 1995, I began teaching workshops about the Internet to businesspeople and spoke of the “5 C’s of the Web”:

1. Communications. The Internet and the Web were technologies that were transforming the way we communicated.
2. Connection. Being…

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Don’t trust anyone who says they’ll reveal the “secrets of social media.” There are no secrets of social media. As someone who’s seen the bubble of the early web and new media business burst, I’m feeling a sense of deja vu.

There are people who make a good living off hype and the naivete of others. They see a short window of time when people are still in learning mode or “behind the curve,” and they swoop in with shiny promises bathed in…

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I joined dealerElite in July of this year. The purpose was twofold. The first was to let the Dealerland community know via the NET that I had written a book, DUH! and…

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SEPTEMBER U.S. AUTO SALES…

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be sharing best practices in monetizing social media with automotive advertising agencies attending The 9th Digital Dealer Conference & Exposition. The respected auto industry focused conference is being held at The Mirage Hotel in Las Vegas October 12th - 14th,…

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THE CLOSE…

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