http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley has 15 years Automotive Internet Sales experience selling over 110 INTERNET units per month when he was an Internet Director at Pine Belt Automotive in NJ 

Joe Cala was the Internet Sales Manager at Nelson Mazda in Tulsa Oklahoma that took their department from 7 units - 80 units per month online. Joe then went on to Gateway Toyota, a Penske…

Free webinar on Thursday, October 31^st at 2 p.m. EST is designed to teach dealers effective strategies for targeting consumers where they are most – on their mobile devices.

Daytona Beach, FL– October 24, 2013 – DMEautomotive (DMEa), the science-inspired,

results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, “The…

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a variety of reasons including praise, complaints and support. Simply…

Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers are the one’s who hate you the most and the one’s who do business with you the most.

People like to have nice things said about them.…

It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.

If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…

Chris Saraceno of DealerELITE and Cliff Banks

Cliff, Welcome and thank you for agreeing to be interviewed by…

Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…

Our guest blogger this week is Anne Fleming. She is the President & Car Buying Advocate of Women‐Drivers.com, the leading women's car dealer rating and review service, connecting women to Certified Women‐Drivers Friendly® Dealers. From reviews, data is mined and published about women's dealership…

As we approach the end of this month let's finish strong and remember to:



1. Follow through and follow up with any leads that you haven't reached within the past 30 days.…

DMEautomotive honored in the “Innovation” category for cutting-edge mobile app Driver Connect ^TM

Daytona Beach, FL  – October 22, 2013 – DMEautomotive received the 2013 BizTech Innovation Award® in the “Innovation” category for the company’s Driver Connect ^TM - a smart and engaging mobile app, which helps auto dealers to connect with their customers where they are most, on their mobile…

Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.

The Digital Apprenticeship Program is a six-week long paid training…

Be A Thermostat Not Just A Thermometer!

Being in the business for my short time, I've realized this one thing. Most dealerships are doing the same thing. Now I didn't say, "ALL Dealerships are doing the same thing" because I realize that there are some that really have set themselves apart from the masses of mediocrity. However, most…

The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business owners like the general idea but express concerns about…

What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”

Saying you are in the car business seems logical. However, that answer does not stir…

A.A. Milne’s beloved children’s books featuring Winnie & Piglet & Eyeore & Tigger and the rest of the crew have delighted children for decades. Here are a few favorite quotes from those classics and how they apply to your business today.

“What day is it?"

“It's today," squeaked Piglet.

“My favorite day," said…

For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.

They have some big wins (YouTube, Google+) as well as dozens of…

Since its inception the car business has blamed the Internet for leading the new and used car pricing race to the bottom. The OEMs, dealers, and consumers have all had to make adjustments as pricing information has become more accessible and transparent.

The story of TrueCar (version 1) has been a testament to the growing lack of harmony between dealers and vendors on that front.

Yet, plenty of data supports the fact that consumers aren’t just looking for the cheapest…

ALBANY, N.Y. – October 21st, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate's dealership management system (DMS) in 2006. Scott Volkswagen's employees enjoy Auto/Mate's premier customer service while using the DMS system to streamline processes within their dealership; most…