There are two kinds of auto dealers on Facebook – ones that have mistaken their Facebook feed for a billboard, and ones that have gotten to grips with the way Facebook works and are churning out one funny update after the other. The build-up to this year’s Halloween festivities has clearly shown who’s doing the right thing and who needs to learn more about social media.…

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…

This is the 3rd article in the series Manage Your BDC like a Call Center:

The decision of what type of phone system to secure for your department requires an understanding of the options and features available. This article will present the current options as well as define the reporting needs…

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.

For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also employ many services that help them better connect with their…

I have been fortunate in life in that I have been given the opportunity to have worn many hats.  Having a broad level of experiences in life has given my personality a great deal of depth.  I have always been a marketer in some role or another.  One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a singer and…

There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook…

This is the 1st article in the series Manage your BDC like a Call Center

Every department needs boundaries so the employees know their responsibilities.  This…

Zig Ziglar

"Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be."

Do Your Best!

When we do the best we can, where we are, with…

The intention of goal setting is to look toward the future and think of and plan for what you desire. Goals provide hope. My definition of hope is “Having Optimistic Predictions & Emotions.” However, goals can create your biggest stumbling block to getting what you desire.

Ralph Waldo Emerson said, “The only thing that will grow is that which you give energy to.” To focus your mind on what you desire is great. Concentrate on the why? “When the why gets strong…

There are countless articles on how hard it is to create a truly loyal customer and how easy it is to lose one. Creating customer loyalty is a challenge that all businesses face. There are many techniques and strategies that can assist you along this path but, at times, we’re presented with opportunities that can accomplish this instantaneously.

Earlier this…

If there's one thing that bugs me more than anything professionally, it's when bad marketing people give good marketing people a bad name by continuing to use spam and automated techniques when they simply do not work anymore. It's a plague in many industries, but seems to find its happiest home in the realm of search marketing.

There's a reason for this, of…

http://www.dealersynergy.com

Joe Cala and Sean V. Bradley shot a video response to Aaron Harris's question about what are Internet Director Best Practices on Dealer Elite...

Re: Internet Manager Best Practices (Aaron Harris Question) - Sean V. Bradley & Joe…

There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…

Before you think I am nuts, let me explain. The factory gives customer service surveys and dealerships give customer surveys. Everyone seems to talk about Customer Satisfaction Indexes. Measuring your success and failure is obviously important. However, is customer service really about numbers? In customer service, the most important customers are the one’s who hate you the most and the one’s who do business with you the most.

People like to have nice things said about them.…

Chris Saraceno of DealerELITE and Cliff Banks

Cliff, Welcome and thank you for agreeing to be interviewed by…

Our guest blogger this week is Anne Fleming. She is the President & Car Buying Advocate of Women‐Drivers.com, the leading women's car dealer rating and review service, connecting women to Certified Women‐Drivers Friendly® Dealers. From reviews, data is mined and published about women's dealership…