October 2016 Blog Posts (71)

HOW TO RECAPTURE THAT SHOWROOM-WORTHY FINISH FOR YOUR USED RIG?

It makes good sense to sell your rig at a certain point in its life, preferably before the vehicle runs into a state which is beyond repair. People often delay the sale fearing the scale of the undertaking, but the fear is often baseless. In fact, the process of selling an old RV is not as complicated as one thinks. All you need is to know the proven and time-tested tricks of the trade. And what tops the chart? Looks, of course. A clean and shiny motor home sells fast. Even if you have…

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Added by Linda Wilson on October 17, 2016 at 5:48am — No Comments

The Accountability Culture: Rolex, Rolodex, and Process Wrecks

We lose sales every day because we have no Accountability Culture: We have lost accountability. To understand how that happened, and what to do about it, we have to look back.

We all romanticize the Rolex-wearing old-school salesman from “back in the day”: in the business for…

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Added by Keith Shetterly on October 15, 2016 at 5:00pm — No Comments

5 Emotional Intelligence Traits That Sell More Cars

One of the mysteries of the auto dealership world is…

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Added by Mike Poskey on October 15, 2016 at 8:00am — No Comments

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?



Most…

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Added by Steve White on October 14, 2016 at 9:00am — No Comments

Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation, and brand…

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Added by Aubrey Hankins on October 13, 2016 at 1:58pm — No Comments

Forex Tips for Currency Traders

Currency trading is the buying and selling of currency on the foreign exchange (forex) market with the intent of making money. Currency trading is not for everyone as it carries a high level of risk. Before you begin currency trading, you need to understand your objectives, your risk tolerance and your level of experience. Once you have worked out where you stand, you can begin trading; however, it is important to realize that trading requires…

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Added by Peter Bravo on October 13, 2016 at 1:36pm — No Comments

Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer mandated that dealers couldn’t publish that…

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Added by sara callahan on October 12, 2016 at 9:17am — No Comments

95% of Dealers Leave This Back Door Open

When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people, you click on "Try Again Later," or "Try Tonight." You don't want to be bothered with having to download and install software updates.…

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Added by Erik Nachbahr, CISSP on October 11, 2016 at 11:54am — No Comments

Facebook At Work Getting Ready to Launch & More!

This Week in Social Media

 

News for the Week of October 10

 

Facebook At Work Getting Ready to Launch

This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…

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Added by Joseph Little on October 11, 2016 at 11:31am — No Comments

Seven Tips for Promoting Community Involvement

You've probably heard the term "Doing good is good for business." Many studies support this statement. Companies that become involved in their communities and support good causes enjoy tangible benefits, including:

 

  • Increased employee engagement, morale and…
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Added by Mike Esposito on October 11, 2016 at 10:23am — No Comments

Lack of Time Can Be Costlier Than You Think

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.

 

Not surprisingly, frequently the excuse, “there’s not enough time,”…

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Added by Mike Gorun on October 11, 2016 at 8:52am — No Comments

The Six ONLINE Steps On the Road to the Sale

The Internet has infiltrated your classic Road to the Sale—did you know that?  Think about it this way:  Would you let your salespeople lot-drop dozens of UPs without a turn?  Would you let them yell at, confuse, or manhandle your shoppers on the lot?  Or, worse yet, would you let them ignore your shoppers?

Your website does this EVERY DAY.  Take a second to ask…

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Added by Keith Shetterly on October 10, 2016 at 10:00pm — No Comments

NitroFill @ Mopar Service & Parts Convention This week

Added by Patrick Smythe on October 10, 2016 at 7:20pm — No Comments

Auto/Mate Integrates Fixed Ops Suite with Singlethread Text-Message Platform, Improving Auto Dealers' Service Communications

Albany, N.Y. – October 10th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Singlethread, an industry-leading service department text-message platform. Auto/Mate's auto dealer customers now have the option to implement Singlethread's messaging tool to communicate with service customers and have all records saved in each contact in the…

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Added by Mike Esposito on October 10, 2016 at 5:21pm — No Comments

Beat the Aftermarket and Keep Them in Your Store!

Have you stopped and considered how much money people are spending on their cars outside of the dealership? What if we could capture even a fraction of that number?

There’s a race going on between manufacturers to create the lowest maintenance vehicles. While this is great for customers, it’s…

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Added by Sally Whitesell on October 10, 2016 at 1:00pm — No Comments

It's About Damn Time!

Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices. …

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Added by Paul Potratz on October 7, 2016 at 5:20pm — No Comments

Understanding Customer Satisfaction

Most dealerships are focused in on their customer satisfaction score. They look at the manufacturer index then rate their advisors and team members based on customers marking squares off the questions. Many dealerships even go so far as compensating employees for good scores and…

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Added by Rob Gehring on October 7, 2016 at 3:30pm — No Comments

Self-Imposed Limits

One of the common characteristics that I have noticed is how people impose limits on what they can do with their life. I recall a time when, I heard family members say regularly “I’ll never be anything but a blue-collar worker”. I have heard people say they will never be in management or they can’t do…

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Added by Rob Gehring on October 7, 2016 at 3:30pm — No Comments

Employee Retention: Why Are We Going Backwards?

A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%. In fact, the study showed that only 1/3 of sales consultants stay at a dealership for 3 years or longer. The…

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Added by Mike Gorun on October 6, 2016 at 10:14am — No Comments

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