Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are delicately attached within the car.…

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

Let me start this post by stating unequivocally that I am big fan of online service scheduling applications for car dealers. When set up correctly, these little tools can save you and your customers the headaches and hassles of numerous service phone calls.

When set up correctly.

Without getting into the weeds, suffice it to say that online service scheduling is a great way to balance the load and maximize the labor in your shop without having to employ a service receptionist…

TrueCar names Chip Perry chief executive officer

Digital automotive services pioneer begins role next month SANTA MONICA, Calif., (November 23, 2015) –

TrueCar, Inc. (NASDAQ: TRUE) announced that Chip Perry, an online automotive pioneer and long-time industry leader, will become the company’s president and chief executive officer, effective…

For those who have met me, you would know I have never had the problem of being lost in a crowd. At 6 foot 5 inches, I tend to be hard to miss. Most of you wouldn't know though that my wonderful wife Melody is 6 foot 1 inch, very tall herself. Like many of you I'm sure, I am punching well above my weight and I am convinced that my wife just married me because I was the only one she knew that was taller than her! It was my point of difference! And after celebrating 6 years of marriage last…

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.”

A great question that actually has a fairly easy answer and solution.  Below I will outline the steps to make this happen, but before I do, here are three simple rules you will have to be diligent with.

1. Be…

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

Today let's take a look at our operations and get ready for an upcoming record year! Don't forget the dealership with the best fixed operations will always win!

 

The $1,300 oil change

 

A few years ago I was at an account of mine, working in the…

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…

Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because it has leveraged technology to create the most efficient…

http://www.InternetSales20Group.com 856-546-2440 #IS20G 8

Help One Of Our Own. Internet Sales Consultant, Jeff Cormier Tragically Lost His 6 Year Old Son & We Are Trying To Help...

I have personally gotten to know Jeff and become friends with him. He is an…

I was listening to a sales coach recently and he said something that really intrigued me. He said, “If you want to know the best way to stay fresh and hungry in sales, try firing yourself at the end of every month, and then re-hire yourself on the first day of every month. Tell yourself that you are in a new job on the 1st day of every month and you only have 1 month to prove that you are worth keeping!”



That’s one way to keep you fresh! The fear of no longer having a job will…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week shows the heavy late-year seasonal toll being felt by many car and truck segments. In fact, trucks fell by approximately -0.80%, among the largest single-week declines felt all…

How do you communicate with your customers? Social Media must be a large part of this, as it reaches customers where they are and is becoming a regular segment of the advertising budget (and growing with each quarter).

But is it effective?…

In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership. 

No matter what the business, customers will have a minimum…

CLICK HERE to sign up: http://bit.ly/30carsamonth

I don't have down months.…and I am going to show you how not to have down months!

Mike is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him…

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to an article in Automotive…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week looks at the continued effects the price of gas is having on smaller cars and entry-level cars, which are showing some of the largest declines of the year. Interestingly, even…