Featured Blog Posts – December 2013 Archive (40)

DealerELITE 2014 Predictions and Hopes

The 2013 calendar year came with many outcomes, surprises, and results. DealerELITE wants to ask you what you think 2014 will bring...

What is your PREDICTION and/or HOPE for 2014 in the automotive industry?

Write your comments below and we will share these thoughts with our members. Do you know what's in store?

To get things started, we predict Mitsubishi will pull…

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Added by DealerELITE on December 31, 2013 at 8:08am — 5 Comments

Treat Your Strengths As A Weakness

Why do we alienate what we have and covet what we don’t? We’re quick to ignore what is in our search for what else in life-always longing for the shiny balls of strengths that everyone else seem to possess-ignorant of our own. You have strengths that you do not fully utilize, why?  Because your…

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Added by Marsh Buice on December 30, 2013 at 12:00pm — 25 Comments

Make Money Mondays with Sean V. Bradley - Special Edition With General Sales Manager Charlie Kearns



http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition With General Sales Manager Charlie…

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Added by Sean V. Bradley on December 30, 2013 at 10:58am — 3 Comments

The Right Way and The Wrong Way

During the analysis and evaluation we conduct prior to starting a training program the question of ethics and standard business practices we train on usually requires some explanation. In other words, Dealer Principals and General Managers want to hear from us that we conduct our training programs ethically and professionally.

If I were to stand in a room full of Dealer Principals and ask "Who in here believes that the best way to take care of a customer is to sell extra or un-needed…

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Added by Leonard Buchholz on December 27, 2013 at 12:59pm — No Comments

"Do Sh*t! Real Companies Do" Real Companies Do Real Things!

RCS

We’re all familiar the use of directories, and they can be fine for link building. But using them over and over again isn’t real company sh*t. Real marketing value comes from listening to what the target consumer is searching for and building content around those queries. Essentially, we should strive to become the go-to resource for clients in the industry. Strategies that create content which have customers coming back for more…

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Added by MANNY LUNA on December 26, 2013 at 10:37pm — 1 Comment

NEW YEAR'S RESOLUTION ~ APPLY WHAT YOU'VE LEARNED

I currently work as the Marketing Director and Training Center Coordinator for a leading Automotive Consulting Firm but my first experience operating a business was when I was nine years old - I worked with my family owned production company. During those years ahead I started a professional career in the beauty industry. By the age of fifteen I knew what lay in store and by eighteen years of age I was managing a nail salon and later became regional “Nail Educator for Wanamaker’s Salons.” …

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Added by Lois Burak on December 26, 2013 at 2:30pm — No Comments

Search Marketing Trends for 2014

The excitement has been building for a little while now and we're finally here. 2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are also casting some doubts on the future of a good chunk of the…

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Added by JD Rucker on December 26, 2013 at 6:19am — No Comments

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

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Added by MANNY LUNA on December 24, 2013 at 3:00pm — 2 Comments

Dealertrack Acquires Dealer.com - What Does DealerElite Think?

The biggest news of automotive M&A came at the end of the year as Dealertrack has agreed to acquire Dealer.com. Following their…

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Added by JD Rucker on December 19, 2013 at 7:33pm — 3 Comments

It’s Beginning To Look A Lot Like Christmas

As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the people that help them remain successful: their customers. And it’s paying…

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Added by Richard Holland on December 19, 2013 at 7:30am — 2 Comments

Blocking & Tackling: Down Payment

The basics of down payment....

Added by Danny Benites on December 18, 2013 at 12:40pm — No Comments

3 New Year’s Resolutions You Should Make….And Keep

Now is the time of year when everyone begins thinking about the New Year and what 2014 will bring.  It is a time when people think about how and what they can change to make the new year better than the last. They resolve to make changes to improve their lives in the coming year.

 

Here are 3 resolutions you can make to improve your level of success in 2014.…

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Added by Al Mosher on December 18, 2013 at 8:42am — No Comments

Resource: An Exhaustive List of Social Media Page Dimensions [Infographic]

As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with Instagram, Foursquare, Tumblr, and LinkedIn sitting comfortably in…

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Added by JD Rucker on December 18, 2013 at 7:30am — No Comments

Greater Year-Over-Year Depreciation

Here is the latest Used Car Market Report from Ricky Beggs and Black Book. There were definitely some interesting results from the market study and detail analysis. The initial chart I looked at shows the level of change in…

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Added by John Sternal on December 16, 2013 at 2:14pm — No Comments

Three Ways to use SMS at Your Dealership

Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:

A. Offending the customer with too many messages

B. Being sued for inappropriate use of SMS messaging

In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.

This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …

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Added by Mathew Koenig on December 16, 2013 at 9:52am — No Comments

The Pinterest Plugin that You Need on Your Blog Right Now

I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to…

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Added by JD Rucker on December 16, 2013 at 6:57am — No Comments

Google Helps Salespeople Today

When you log into www.gmail.com today, you will be greeted with a new feature that has been long overdue. For years you have been hitting the link, show images.  Today, Google has opted you in to their new feature which allows images to be displayed in each email from any sender without approving it to happen.  How huge is this???…

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Added by Jason Mickelson on December 14, 2013 at 11:30am — No Comments

Listen to Chis Saraceno's monthly radio segment

Chris Saraceno has a monthly segment co host on The Sean Moffett
Radio show! Listen to the first Moffett / Saraceno segment from last week!
Congrats Chris! We are excited to have you part of The Sean Moffett
Radio Show!

http://www.sendspace.com/pro/dl/zddgup

Added by Lizelle Landino on December 13, 2013 at 7:59pm — 2 Comments

Death By A Thousand Cuts

‘Death By A Thousand Cuts’ originally referred to an ancient Chinese form of torture. It was often used in interrogations and it doesn’t take much imagination to understand how it was conducted.

 

In the modern business world it has taken on a different meaning. In that context, it now refers to the loss of production, sales and/or revenue over time as…

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Added by Al Mosher on December 13, 2013 at 10:07am — No Comments

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