December 2015 Blog Posts (88)

Why Not Now?

Why Not Now?

 


This is the time of year that most people begin looking forward to next year, setting goals and objectives to reach. There are several ways to work the numbers, as some people want the objectives to be lower and easy to obtain. Others set their objectives aggressively, believing they can accomplish more. Some manager’s use…

Continue

Added by Rob Gehring on December 16, 2015 at 12:24pm — No Comments

Navigating SEO: How to Be Realistic with SEO Expectations

SEO Expectations

SEO and realistic expectations don't go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service.

The problem starts with SEO vendors. For years now, the focus has been on achieving…

Continue

Added by Timothy Martell on December 16, 2015 at 11:00am — No Comments

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

Continue

Added by Anne Fleming on December 16, 2015 at 8:00am — 1 Comment

Why Live Chat and Responsive Websites Will Grow Your Engagement

The automotive industry has seen an influx in sales stemming from online traffic over the last few years, and consumers are not letting this trend die down any time soon. Dealerships that take to heart customers’ demands in the online realm will boost their bottom line by integrating live chat software on their sites and utilizing responsive website…

Continue

Added by Joseph Little on December 15, 2015 at 5:03pm — No Comments

Follow these 6 principles to make money

There's No Such Thing as Easy Money, But Here's How to Make Money
Making money is easy when times are good. Now what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make…
Continue

Added by Paul Potratz on December 15, 2015 at 3:07pm — No Comments

Market Activity Slows as Expected near End of Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Added by Black Book on December 15, 2015 at 12:17pm — No Comments

Auto/Mate Integrates with CRMSuite, Improving Business Intelligence at Auto Dealerships

ALBANY, N.Y. – December 15th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has recently integrated its dealership management system (DMS) software with CRMSuite. Dealers using both Auto/Mate and CRMSuite will benefit from the increased business intelligence that the DMS and CRM deliver via real-time data exchanges between the systems.

 

“Our Open/Mate integration program is very inexpensive…

Continue

Added by Mike Esposito on December 15, 2015 at 10:31am — No Comments

How New Car Owner Clinics Can Foster Customer Loyalty

In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric experience. In the retail automotive space, this is more…

Continue

Added by Mike Gorun on December 15, 2015 at 8:23am — 1 Comment

Have a Baby Video Blog Post

"Watch my #HUMPDAY VIDEO "Have a baby" #SERVICE #ADVISOR #SALES #TRAINING #AUTOMOTIVE #CARS - click here to watch video:http://ow.ly/VDzhK"

Added by Jeff Cowan on December 14, 2015 at 2:53pm — No Comments

Jingle All the Way: 7 Ways to Boost Your Business This Holiday

It's the Holiday Season

The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping.  Not only are consumers looking for big-ticket items like vehicles, but they’re also on the lookout for stocking stuffers like service gift certificates, oil…

Continue

Added by Joseph Little on December 14, 2015 at 12:45pm — No Comments

The Follow-Up

It happens every day. You sit in your morning meetings and you review the daily log from the day before and you ask each salesperson, “What is going on with Mr. & Mrs. Smith?” And then it happens, the salesperson goes blank and gets that “deer in the headlights” look. You wait….. and nothing. Across the table there is always “the guy.” You know, the salesperson who…

Continue

Added by Christopher "Kit" Rogers on December 14, 2015 at 8:36am — 1 Comment

How to find the right car insurance policy?

With the increased gas prices, owning a car is not easy these days. The maintenance of the car can cost quite a bit to the owners. The first thing you must do to save yourself from some tension is to buy car insurance. Insurance can help you during emergencies if your car is going through issues or you have met with an accident. If you want to know some ways through which you can save the insurance premium prices then keep on…

Continue

Added by Stella Lemon on December 12, 2015 at 11:30pm — No Comments

How do you create urgency?

3 Ways to Create Urgency
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. Creating urgency is easier than it seems; Samantha discusses three strategies you can implement right now to drive in customers who are ready to buy.…
Continue

Added by Paul Potratz on December 11, 2015 at 2:28pm — No Comments

Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…

Continue

Added by Joseph Little on December 11, 2015 at 1:00pm — No Comments

The Easiest Path to Social Media Exposure & Sales

If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by paying for Facebook ads. And secondly, through interaction…

Continue

Added by Paul Moran on December 11, 2015 at 8:19am — 3 Comments

The Data Superhighway: It's a Two-Way Street

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to the success of your dealership, and that begins where shoppers are…

Continue

Added by Joseph Little on December 10, 2015 at 3:30pm — No Comments

Making a Difference

Making a Difference

 

This is the time of year that companies illustrate their compassion for the less fortunate, team members, and their customers. There are so many ways for individuals to make a difference while we’re at work regardless of the…

Continue

Added by Rob Gehring on December 10, 2015 at 10:30am — No Comments

Dealers! Get Serious about Buying Directly from the Consumer

Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company?  They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M.  If you do the math on 153 locations, each store averages 348 unit sales per month and grosses right at $800,000. In addition…

Continue

Added by Bruce Thompson on December 10, 2015 at 8:54am — 1 Comment

A Primer on Beacons and How Dealers Can Benefit From Them

As we head into 2016, one of the most exciting new technologies that some dealers are experimenting with are beacons. Beacons are small, inexpensive hardware devices that can be attached to a wall in the showroom or placed around a dealership's lot. Using Bluetooth technology, the beacon detects nearby smartphone devices and can send customers push notifications with a welcome…

Continue

Added by David Metter on December 10, 2015 at 8:32am — No Comments

Patent Awarded to CarStory Market Reports’ Technology

 

Patent covers similarities engine that enables CarStory Market Reports to automatically generate relevant and like vehicle recommendations to car buyers, helping facilitate a better, more informed car selling/buying experience

 

Austin,…

Continue

Added by Crystal Hartwell on December 9, 2015 at 5:11pm — No Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service