All Blog Posts (12,551)

Google +Post Ads Take the Social Network Out Onto the Web

The next age of advertising is right around the corner. With Google's announcement of +Post ads, we…

Continue

Added by JD Rucker on December 9, 2013 at 4:55pm — No Comments

Values in Smaller Vehicles Alter During the Holidays

Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…

Continue

Added by John Sternal on December 9, 2013 at 4:19pm — No Comments

Aristotle and Data Driven Decisions

So what about Aristotle?  Aristotle’s the Art of Rhetoric contains the ‘Three Means of Persuasion’ which are Ethos, Pathos and Logos.

  1. Ethos - The moral cause to agree or the audiences perceived character/reputation of you
  2. Pathos - Emotional, can be either negative or positive, fear of loss > fear of gain
  3. Logos - The logical justification to make a choice, the cold hard facts, figures, specs and…
Continue

Added by Jon Berna on December 9, 2013 at 12:00pm — No Comments

Auto/Mate Announces Integration of DMS with Innovative Aftermarket Systems (IAS)

ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.

 

"A typical…

Continue

Added by Mike Esposito on December 9, 2013 at 11:43am — No Comments

The changing role of car salespeople.

A car salesman used to spend long days on his feet. Now he's becoming like everyone else—stuck most days in a chair in front of a computer screen. The Internet has…

Continue

Added by Aileen Crass on December 9, 2013 at 11:30am — No Comments

First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could actually choose the content they were exposed to. You didn’t…

Continue

Added by Paul Potratz on December 9, 2013 at 10:48am — No Comments

Is Your E-Commerce Dept. Truly Making Enough Phone Calls

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the Internet Dept. is getting people on the phone.  As you know you have…

Continue

Added by J.R. Batchelor on December 9, 2013 at 10:35am — No Comments

DealersLink® announces the release of the ExportPro® CloudCam HD™

FOR IMMEDIATE RELEASE

 (December 9, 2013) - Broomfield, CO. DealersLink®, the creator of the first dealer-to-dealer marketplace in the United States, today launched CloudCam HD™, an android based camera that runs the ExportPro® Mobile app. CloudCam HD™ drastically simplifies the process of uploading vehicle photos for auto…

Continue

Added by Devon Peterson on December 9, 2013 at 8:30am — No Comments

Just how important is social media for car dealerships?

Just how important is social media for car dealerships? The short answer is "very!" There is just no getting around the fact that social media plays a pivotal and, some would argue, central place in people’s lives. It seems to run across age and class boundaries to varying extents as well.

A key aspect of your online presence is your social media presence. Ignore your social media presence, and you will be endangering your online presence as a whole and potentially handing your…

Continue

Added by David Farmer on December 9, 2013 at 7:00am — 2 Comments

Do you know how it feels?

Do you know how it feels to be halfway through the month and your draw isn’t even covered? The last 3 customers yielded no sale. The first wanted to buy but couldn’t. The next one could buy but wouldn’t and the last one could, did, and ended up backing out at the last minute.…

Continue

Added by Marsh Buice on December 7, 2013 at 2:30pm — 19 Comments

'Tis the Season for Service?

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

Continue

Added by Paul Potratz on December 6, 2013 at 1:17pm — No Comments

Mark Tewart's Interview with Auto Dealer Live

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd

Added by Mark Tewart on December 6, 2013 at 12:41pm — No Comments

Jim Ziegler wants to know "CAN LINCOLN SURVIVE?" UH-OH THIS ACCIDENTALLY GOT OUT EARLY

YOU CAN READ THE ARTICLE NOW... CLICK HERE

CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…

Continue

Added by James A. Ziegler on December 6, 2013 at 12:30pm — 5 Comments

How About This Year’s Black Friday Auto Sales? Read the article, take the survey!

Those are some pretty impressive auto sales figures emerging from November and Black Friday! So did we do something special this holiday season or was this a one-hit-wonder?

The Los Angeles Times reported that the Black Friday sales were good for GM, Ford, Chrysler, Toyota as auto sales rise in November, and again, anticipated this December.

“The Thanksgiving weekend saw a lot of promotion by automakers, riding the Black Friday wave, and it seems to have paid off,” said…

Continue

Added by Devon Peterson on December 6, 2013 at 10:30am — No Comments

Inbound Links are the Food that Fuels Your Marketing Body

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google Penguin broke link-building...

...or at least that's…

Continue

Added by JD Rucker on December 5, 2013 at 6:48pm — No Comments

Business Technology Means Keeping Up With The Joneses

In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A global survey from November 2013 by Avanade reports…

Continue

Added by Richard Holland on December 5, 2013 at 9:53am — No Comments

The Marketing and Sales Genius of Howard Stern: Business Lessons from a Shock Jock

No, I am not crazy and yes I am talking about the well known shock jock known for his outrageous radio show. Howard Stern is a genius for many reasons and they all apply to how you can succeed as a salesperson, manager and entrepreneur.

 

Let’s examine several of the reasons and the lessons that can be learned. First of all, lesson number one in business is to never be boring. Although, you may not agree with Howard Stern’s humor or persona, he certainly isn’t boring and that…

Continue

Added by Mark Tewart on December 5, 2013 at 9:10am — No Comments

Email Strategy - Planting Seeds

The importance of ensuring a customer has all the information and resources they need when making a big decision is crucial to turning a stand-offish prospect into a smiling cornstomer (We are in Iowa, of course we use corn references. Keep reading to learn the meaning of cornstomer). Patience, tact and logic seeds are key. 

Occasionally, OK, OFTEN we hear from our prospects about sad news that is keeping them from moving forward…

Continue

Added by Jason Mickelson on December 4, 2013 at 9:07pm — No Comments

Jim Ziegler's Internet Battle Plan is BETTER Than The Digital Dealer Convention



http://www.internetbattleplan.com/

My 15 years of Automotive Internet Sales experience as well as being a charter member of the Association of Automotive Internet Sales Professionals (AAISP), as well as being a Speaker of numerous Digital Dealer Conventions gives me full credibility for this statement. Jim Ziegler's Internet Battle plan is BETTER than the Digital Dealer Convention. It is not event close...

I…

Continue

Added by Sean V. Bradley on December 4, 2013 at 6:06pm — No Comments

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service