This week's episode is "Always be prospecting". VERY powerful but simple ideas on how to prospect and sell more cars, more often!

Sean V. Bradley recently attended a Jim Ziegler Sales Management Workshop and was reminded of this simple technique to increase sales…

Does your dealership have a call monitoring solution in place?

Does your dealership consistently train phone skills?

Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is "yes".  However, it is mind blowing to see how many dealerships in 2013 still do not pay attention to call monitoring.  I look at…

We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…

vi·su·al·ize  

v. vi·su·al·ized, vi·su·al·iz·ing, vi·su·al·iz·es

v.tr.

1. To form a mental image of; envisage: tried to visualize the scene as it was described.

2. To make visible.

In life and work, success begins with a goal. It could be losing weight, asking for a…

Hi I'm a vendor....in the digital space. That's my job. And I love it. I love it because I'm a 27 year retail car guy who's Father was a dealer, Grandfather was a designer for Ford and Step Father designed assembly line equipment. Yes I'm from Detroit...  and I love dealing with car guys and gals. Sure I like it when they buy my product. I like making a difference and I like making sure my company is healthy and our staff can take care of their families. But what I love about the job, really…

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.

As a result, the balance of power is shifting ever-so…

At Fixed Performance we pride ourselves on helping dealerships reach their potential in fixed operations. We are now introducing our new sales training program.



ROI sales training program will simplify the all those hard to remember sales steps into three steps your team will actually retain, and use every day!



You may ask yourself why use Fixed Performance?



The answer is simple: Fixed Performa…

Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

No one likes to wash clothes, take a bath (don’t laugh some people don’t), or pay bills, but we would all agree it’s a necessity in life.  Although we may not enjoy the act, we enjoy the benefits it has to offer.  We love the smell of putting on a fresh t-shirt in the morning; we feel reenergized after washing off the funk of a hard-fought day and enjoy the ability…

This is the 4th article in the series Managing Your BDC Like a Call Center:

Ok your BDC is receiving…

Once upon a time there were two men who lived in the same forest and decided to have a contest chopping wood.  The first man was in good physical shape and very muscular.  The second man was in good shape but smaller in statute and wiry.  They would chop wood all day and at the end of the day compare to see who had chopped the most wood. 

The first man…

"Your Attitude Determines Your Altitude." 

Once upon a time a strong wood-cutter asked a timber merchant for a job. The timber merchant was happy to oblige. The pay was good and so were the work-conditions. Therefore, the wood-cutter was determined to do his best.

The timber merchant presented the wood-cutter with an axe…

SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered detailed strategies on effectively using Google…

An excellent read on the importance of the use of video in your marketing campaigns.  Plus a solid example of how to use it effectively.

http://www.reelseo.com/geotargeted-video-advertising-most-effective-for-auto-campaigns/…

There are two kinds of auto dealers on Facebook – ones that have mistaken their Facebook feed for a billboard, and ones that have gotten to grips with the way Facebook works and are churning out one funny update after the other. The build-up to this year’s Halloween festivities has clearly shown who’s doing the right thing and who needs to learn more about social media.…

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…

This is the 3rd article in the series Manage Your BDC like a Call Center:

The decision of what type of phone system to secure for your department requires an understanding of the options and features available. This article will present the current options as well as define the reporting needs…

When dealerships first started publishing web pages, I remember that many felt that it was not very important. However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came the ability to dynamically add inventory updated in real-time. At this point, most dealers…

Many years ago, I wrote an article titled “The Road To A Sale Is Broken.” Well, it’s not only still broken, it’s fractured beyond recognition.

Attention dealers: Take the time this week to review and rethink from scratch every step in your routing procedures. Review these steps from beginning to end, and review all team members involved both on the front line and behind the scenes. Review all the technologies you have and determine what is the most effective use and…