Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.

Don’t get me…

Closing a sale is a culmination of a sequence of events that lead up to the customer saying “Yes, I would like to buy that car.” A professional salesperson has many tools at his or her disposal to help move a prospect through the buying process. Below are a few power tips that you may want to keep in your toolbox to help you close more deals.

Learn To Listen

Salespeople who do all the talking during a…

A collection of some of the best tweets from the recent Las Vegas Auto Conferences

Tweets broken down into mobile and general categories.

JD…

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.

In fact, talking about them separately is starting to become…

“Appointment Boarding Pass” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus wins the 2013 Dealer Best Idea Award; PureCars’ Smart Advertising wins 2013 Innovation Cup Award; presented at 2013 DrivingSales Executive Summit

Salt Lake City, Utah – October 17, 2013 – DrivingSales today announced the winners of the 2013…

Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 @ Driving Sales Executive Summit.  The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business Development,…

http://www.dealersynergy.com 856-546-2440

http://www.automotivedigitaltraining.com

The Evolution and Natural Selection of Automotive Sales - WEBINAR - Advanced Showroom Sales

Advanced Showroom Sales / Car Sales Training - How To Sell 30+ Units Per Month

Sean V. Bradley, CEO of KPA just conducted a POWERFUL 1 hour webinar on "How To Sell More…

Doing a digital/direct mail event is about creating fun for your customers when they buy a new car for the family. The environment matters and most would agree, a "Buying Environment" is preferred!

It is not uncommon for a dealer to tell us they stopped doing direct mail because they just didn’t sell any cars. The people just want to get their free gift and leave. When a dealership gets traffic, but sells no cars,…

Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?

The news coverage of Michael Jackson life was largely reverential and fit for king,…

There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further.  Watch this week's video and then tell me what you think.

Patent-pending technology enables dealership websites to accurately predict visitor preferences and then matches in-stock vehicles, ramping up conversion -- all while helping move aged inventory

West Palm Beach, FL – October 16, 2013 – Gubagoo Inc. today announced the launch of Vehicle Matching^sm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to increase…

If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full potential for success, without all 5. To be ultimately successful,…

If you are interested in guest blogging for AutoSuccess Magazine please e-mail me at: hannah@autousuccessonline.com

Who runs your business?

This may seem like an obviously simple question but yet, if you take a moment to really think about the answer it may surprise you. Take a moment and think of your employees…

Automotive Market Data Shows Continued Growth of Mobile

Minneapolis MN – October 14, 2013

With over 1.37 million in market sessions, the AutoMotion Dealer App platform provides continuing data around mobile usage and behavior for mobile automotive…

CRYSTAL LAKE, IL, Oct. 15, 2013 – Automotive Compliance Consultants said today that given the era’s new focus on F&I practices, its DealersEdge webinar Oct. 24 is designed to provide auto dealers with tips for ensuring compliant F&I…

When utilizing direct mail marketing for your dealership, are you still hitting “one per household”? If you are not sure, most companies, regrettably, have an automatic default set up to only hit “one per household”. This is old school mentality and was used back when we didn’t have the detailed big data we have available today. Unfortunately, some companies with no automotive marketing experience are dabbling in data with…

Any dealership that has ran a direct mail promotion the past 30 years has been frustrated at one time or another over people just coming in for a “free gift”. The salespeople are the ones that are actually frustrated because they are the ones spending their valuable weekend time greeting ups who don’t want to buy a car, rather they just want the free gift, then go. Or so they believe. It depends who you ask. We will save that argument for another day.

Today, we want to give you three…

Auto industry’s first direct-linking technology eliminates lead form barrier, returns shopping traffic flow directly to dealers, increases conversion and engagement

• Coalition of 125+ leading 3^rd party sites, reaching 6.5 million consumers monthly
• Saves dealerships up to 85%, versus SEM shoppers & 3rd-party leads

San Francisco, CA – October 14, 2013 –…