The Evolution & Natural Selection
Of Automotive Sales
Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive…
ContinueAdded by Sean V. Bradley on October 12, 2013 at 10:50am — No Comments
I'm relatively new to the car business. There are certainly a lot of situations that are new to me and so much to learn about the pretty much every aspect of my job. Despite all of that, I have found that my inexperience is one of my biggest assets.…
ContinueAdded by Josh Marks on October 12, 2013 at 9:47am — 1 Comment
Added by Sean V. Bradley on October 11, 2013 at 9:20pm — No Comments
It is commonly known that Americans would rather go to the dentist than visit a car dealer.
Car salesmen have been depicted in television and in film as the lowest form of life, but David Lewis and Associates have worked extensively to change that perception for the last twenty five years. David Lewis and Associates methods and programs focus on the best…
Added by Lois Burak on October 11, 2013 at 12:21am — 2 Comments
Hi my name is Jennifer and I'm a BDC Manager for a Toyota Scion dealership in New York and my dealership will be transitioning from Higher Gear to Dealer Socket. This will be my first CRM transition and I would love to get some insight on how I can help make this a smooth transition. Any advice on questions I should be asking of Dealer Socket and Higher Gear for that matter would be greatly appreciated. Are there any other BDC managers who have made this transition who can make me aware…
ContinueAdded by Jennifer Amendola on October 10, 2013 at 11:13am — No Comments
We’ve all set goals based on our emotions- who hasn’t vowed a radical transformation at the dawn of a new year only to wind up reverting to our old selves weeks later?…
ContinueAdded by Marsh Buice on October 10, 2013 at 10:52am — No Comments
Led by advertising veteran and creative innovator Chris Zobel, CreativeLab uses creative design and execution to energize the science behind the marketing; Zobel selected to speak at J.D. Power Automotive Marketing Roundtable in Las Vegas on October 17th
Daytona Beach, FL – October 10, 2013 – DMEautomotive today announced the formation of a new creative team: the DMEa CreativeLab. The CreativeLab accelerates the company’s creative services to…
ContinueAdded by Crystal Hartwell on October 10, 2013 at 10:21am — No Comments
The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new department are responsible for the slump in many people's…
ContinueAdded by Al Mosher on October 10, 2013 at 9:31am — 5 Comments
The first time I came across the term MBWA was in one of my college text books over 40 years ago. Admittedly, I felt the author was attempting humor to describe an unprofessional approach to managing a business and communicating with company associates. Little did I realize at the time, that this would be the most important management tool I would use in my career as a dealership manager and owner.
Employee turnover has plagued the automobile industry for decades. Many articles…
ContinueAdded by Richard Nimphie on October 10, 2013 at 9:17am — No Comments
Social media is one of the strongest marketing strategies for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.
There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.
Do you have an online presence? Make sure to provide multiple social media channels to your consumers. Currently, the…
ContinueAdded by Louie Baur on October 10, 2013 at 9:00am — No Comments
Mid Week Motivation With Joe Cala - "Introductory Episode" Automotive Sales - Car Sales…
Added by Sean V. Bradley on October 9, 2013 at 7:29pm — No Comments
Mid Week Motivation With Joe Cala - "Introductory Episode" Automotive Sales - Car Sales…
Added by Sean V. Bradley on October 9, 2013 at 7:29pm — No Comments
On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.
Added by Paul Potratz on October 9, 2013 at 4:52pm — No Comments
It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week’s highlighted editorial comes from Travis Miller and Jimmy Vee, founders of Rich Dealers Institute and the authors of Gravitational Marketing: The Science of Attracting Customers and Invasion of the Profit Snatchers. Their editorial, “Trust Me: I’m A Car Dealer,” from our September 2013 issue, offers different ways on how to be trustworthy and how earn the trust of…
ContinueAdded by Hannah Philpott on October 9, 2013 at 11:14am — No Comments
Video is becoming more and more of an online player all the time. Just a few years ago using video for promoting any business could be tricky due to bandwidth related issues, but now video is a completely viable way for businesses of all kinds to reach more people online. People pay a good deal of attention to online video, in part, due to the fact that the novelty of video ads. Video interactivity hasn’t yet wore off and will not for years to come. Having a video…
ContinueAdded by David Farmer on October 9, 2013 at 9:18am — No Comments
What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.
People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these…
ContinueAdded by Mark Tewart on October 9, 2013 at 8:47am — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:43pm — No Comments
Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.
…
ContinueAdded by Anne Fleming on October 8, 2013 at 12:39pm — 2 Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…
ContinueAdded by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments
By Robert Cannon, President and CEO of AutoNetTV
Fall is such a great time of year. Football. Leaves change colors - and the temperature is so pleasant. People walk around with smiles; it’s great to be alive.
While on vacation a couple of weeks ago, my wife and I were walking up a hill. We were holding hands, smiling and looking at the ocean. All of a sudden…
ContinueAdded by Lance Boldt on October 8, 2013 at 11:41am — No Comments
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