I had a candidate recently say: "I don't want to say too much about myself and what I have done in my career but".. I cut him off midstream and said SAY EVERYTHING about yourself and what you have done and leave nothing out....Make Noise In Your Job Search!...Leave nothing out!!! #getnoticed
Added by John J. Dillon Jr. on June 26, 2013 at 6:18pm — No Comments
When it comes to advertising of any kind, it is important that every dollar you spend will get results. This truism has held for generations and it continues today. But there have been some changes to this model. An excellent example of how the game has changed somewhat is Google Adwords. Google Adwords allows you to have small text ads appear on the side of the Google search page during a search. Using Google Adwords can involve a good deal of strategy on…
ContinueAdded by David Farmer on June 26, 2013 at 4:21pm — No Comments
WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM
MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to…
ContinueAdded by Todd Katcher on June 26, 2013 at 1:30pm — No Comments
What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…
ContinueAdded by Ketty Colom on June 26, 2013 at 12:17pm — No Comments
I visit a lot of dealerships in the course of a week. One complaint that I am hearing is they "can't get salespeople".
Here is a decades old fact: 87% of people, that attempt car sales, are out of the industry in a year. That was published by NADA thirty years ago and I doubt that it has changed.
I am amused to hear managers complaining that they can't hire salespeople. I was talking to the new car manager at a Lexus store.…
Added by Doug Davis on June 26, 2013 at 11:26am — 3 Comments
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…
ContinueAdded by JD Rucker on June 26, 2013 at 9:30am — No Comments
Sounds ridiculous, right? It’s real, however. A case study involving a pizza joint in New York has shown that offering ridiculous rewards can pay off. This particular pizza joint has several “over-the-top” rewards but none as much so as the promise of a free Ferrari…
ContinueAdded by sara callahan on June 26, 2013 at 9:16am — No Comments
In life, as well as sales, you have to pick a side-the side of clarity or one of confusion. Legendary Green Bay Packers coach, Vince Lombardi used to say, “It’s hard to be aggressive when you are confused.” When you are playing in a state of confusion, you are playing with the mindset not to lose instead of aggressively playing to win. It’s no secret, that our industry can be chaotic. In the middle of a demonstration the check engine light comes on, breaking the rhythm of…
ContinueAdded by Marsh Buice on June 25, 2013 at 10:11pm — 6 Comments
A little background on our situation...
One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when…
ContinueAdded by David Sharp on June 25, 2013 at 2:00pm — 2 Comments
By Kim Curtis, Corporate Accountant, AutoNetTV Media, Inc.
I can honestly say I am not a specialist when it comes to understanding automobiles. I am not sure what the names of parts are that are underneath my hood. I am not sure what they do exactly. Thank goodness for mechanics!
When I was younger, if a mechanic told me I had something wrong with my car…
ContinueAdded by Lance Boldt on June 25, 2013 at 11:27am — No Comments
Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the world? Many would say it’s Disney’s philosophy and…
ContinueAdded by Richard Holland on June 25, 2013 at 11:11am — 8 Comments
In my last post “Bad Management It’s Also Just Plain bad for Business“ David Ruggles brought up a good point when responding to a comment made by Steve Richards.
Steve stated that "The retail culture incubates mediocrity and as gross profits continue their downward spiral good luck attracting quality sales personnel. Can you name another product that sells for $30K…
ContinueAdded by Bill Cosgrove on June 25, 2013 at 9:30am — No Comments
In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer who bought their car from you is their salesperson. Yes, it is.…
ContinueAdded by Mike Gorun on June 25, 2013 at 9:10am — No Comments
Industry leading mobile app now enables dealerships to market to customers with richer content; adds clean, flat interface, and native tablet support
Daytona Beach, FL – June 25, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today unveiled Driver…
ContinueAdded by Crystal Hartwell on June 25, 2013 at 9:00am — No Comments
There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better.
Even if you weren’t affected by the change, you should still take note. There are nuances and…
ContinueAdded by JD Rucker on June 25, 2013 at 9:00am — No Comments
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its…
ContinueAdded by Louie Baur on June 25, 2013 at 1:30am — No Comments
This is the kind if passion you need if you are to truely succeed.
From 0 to $200M in revenue, Big Fish Games CEO and founder shares lessons on scaling
One thing that separates entrepreneurs from others is their bu…
Added by Bill Cosgrove on June 24, 2013 at 10:30pm — No Comments
Famous last words from the customer to help you be better next time. What value are you actually getting from a customer who bought a vehicle at another dealership? I say very little because at this point they are venting or pointing out where you failed in your sales process, but the truth is despite your best efforts to improve…
ContinueAdded by Mike Blackmore on June 24, 2013 at 3:09pm — 13 Comments
What exactly is a "lead" & why do you need a steady flow of targeted leads?
A Lead is any person interested in your product or service. As a consumer yourself, think about what you are in the market for throughout the year and how one purchase would lead to another. If you are in the market for a new home, then you will probably need a real estate agent and a mortgage professional. That is obvious. However, if you are moving to a new home, you will probably be in the need of an…
Added by JB Floyd on June 24, 2013 at 7:30am — No Comments
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…
ContinueAdded by JD Rucker on June 24, 2013 at 3:04am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by