All Blog Posts (12,551)

TrueCar Expands Lead Generation Network By Partnering With AllState

It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results.  Dealers are charged by Google on a per lead basis. 

 

Today, I learned that TRUECar has expanded…

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Added by Brian Pasch on March 12, 2013 at 4:15pm — 4 Comments

Cars.com and Auto Trader, Get Rid of One?

Currently our dealership advertises on both Cars.com and Auto Trader.  My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one.  I have a lot of hesitations about this.  Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.

Since we are locked in with lower rates with Auto Trader he…

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Added by Jackie Cahill on March 12, 2013 at 1:10pm — 3 Comments

Google Spam Examples

Everyone knows you shouldn't have a spammy site, but just what the heck does "spammy" even mean? We know Google doesn't like it, but it's not as though the word has a hard and fast definition (at least not one pertaining to SEO). Google realizes this, and they have recently put up a new page that illustrates …

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Added by Timothy Martell on March 12, 2013 at 11:00am — No Comments

From the NCM Institute Blog: The Road Less Profited by: Keith Shetterly

Written by: Keith Shetterly



We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!



Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…

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Added by Garry House on March 12, 2013 at 9:00am — No Comments

Why NoFollow Should Only Be Used on Content You Don’t Control

The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was designed to…

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Added by JD Rucker on March 12, 2013 at 6:00am — No Comments

3 Tips to leverage family bonds in marketing like this AMAZING Subaru ad in Japan

What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to…

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Added by Big Tom LaPointe on March 11, 2013 at 1:00pm — No Comments

Make Money Mondays With Sean V. Bradley - "Macro Selling is BETTER Than Micro Selling"

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley - "Macro Selling is BETTER Than Micro…

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Added by Sean V. Bradley on March 11, 2013 at 9:00am — No Comments

The Actions Needed to Build True Brand Ambassadors

Happy Customer

This is part 5 in a series about building brand ambassadors at the dealership.

You've gone through all the steps. You knew that we were going to be talking about brand…

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Added by JD Rucker on March 11, 2013 at 6:00am — No Comments

NADA 2013 is over...so what’s next?

http://dealeretraining.com/

It is Monday evening and you are back from the 2013 NADA convention.  You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products in an effort to improve your own business.  At this point, you are…

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Added by Stan Sher on March 11, 2013 at 1:43am — No Comments

How to Approach a Potential Brand Ambassador About Social Media

Approaching a Customer

This is part 4 in a series about building brand ambassadors at the dealership.

You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the…

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Added by JD Rucker on March 10, 2013 at 6:00am — No Comments

How to Identify Potential Brand Ambassadors

Brand Ambassador

This is part 3 in a series about building brand ambassadors at the dealership.

Let’s assume, for a moment, that you have step one on the path to building your Brand Ambassador…

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Added by JD Rucker on March 9, 2013 at 6:00am — No Comments

Who’s pulling your strings? Legalized extortion for the auto business.

In the automotive business, we expect there to be critics. We understand that there are detractors to our business. No one understands the value of “the voice of the customer” better than an automotive dealer. In fact, there’s been a whole business built around “relationship management” specifically for the automotive industry.

Social media has taken this concept…

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Added by Joe Clementi on March 8, 2013 at 10:30pm — 23 Comments

Automotive Sales Training - Find Your Hidden Wealth

What is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best businesses in the world contain hidden wealth. The key is to determine your hidden wealth and begin to mine the potential gold that lies therein. All businesses are different. Each business should require their leaders to conduct a concerted effort of introspection and egoless honesty to determine what…

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Added by Mark Tewart on March 8, 2013 at 3:30pm — 7 Comments

Interdependence — A Better Way, A Higher Way - AutoSuccess Magazine Article March 2013

Interdependence — A Better Way, A Higher Way

As children, most of us have heard that we should grow up and learn to become independent. This message was drilled into our minds by our parents, teachers and extended family members alike. What they didn’t know, and…

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Added by Sean V. Bradley on March 8, 2013 at 2:53pm — No Comments

The Importance of Brand Ambassadors

Loving Her Car

This is part 2 in a series about building brand ambassadors at the dealership.

We’ve all heard the cliches.

  • “Build raving fans!”
  • “Word of mouth is the best form of advertising!”
  • “Delight your customers!”

These sayings would start to get really annoying if they weren’t 100% correct.…

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Added by JD Rucker on March 8, 2013 at 6:00am — No Comments

Car Dealers, Fire All Your Salespeople Today!

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.

After the BDC confirms the appointment…

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Added by Todd Vowell on March 7, 2013 at 11:30am — 11 Comments

Sherry Hale Of Dealix Speaking At The Internet Sales 20 Group - "3rd Party Lead Source Providers"

 

http://www.internetsales20group.com

The first Internet Sales 20 Group in Chicago was a HUGE Success!

One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.

Sherry did an awesome job explaining in detail,…

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Added by Sean V. Bradley on March 7, 2013 at 10:30am — No Comments

Turn Social Media into a Brand Ambassador Factory

Factory

This is part 1 in a series about building brand ambassadors at the dealership.

It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.

I’ve used those words in various forms since 2008. It’s…

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Added by JD Rucker on March 7, 2013 at 6:00am — No Comments

New Mercedes A-Class is available to purchase on competitive lease hire deals at Mercedes-Benz

The stunning new Mercedes A-Class is now available to purchase at L&L Mercedes-Benz retailers throughout Hertford, Stevenage, and Bishops Stortford.

Consumers will find it easy to enjoy the luxury style of the new A-Class without spending a fortune. With L&L retailers providing a competitive lease hire program, making it easy for people to get behind…

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Added by David on March 7, 2013 at 4:53am — No Comments

Train Your People, Train Yourself

Train your people, and Train yourself!

 

I am in dealers all over the country and the one constant I find is the LACK OF TRAINING! How do owners and managers expect to grow their market share with salespeople who have no direction or training?

 

Typically we arrive a day early to set up for our sale, and I will sit down with the managers and do a Q&A session. When their questions and concerns are addressed I will usually ask them for the…

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Added by Tim Pendergast on March 6, 2013 at 3:40pm — No Comments

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