We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.

Every…

http://clearmechanic.com/blog/2012/9/a-surprisingly-common-issue-in-cars-infestation-129

It all starts with the right tools; http://ow.ly/dsOHL

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – email template theft, fake social media reviews, and Myspace makes a…

Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population research legislation being discussed in the House and…

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

Early in my retail automotive management career (back in the late 1960’s), I was fortunate to meet a renowned sales and management trainer. His name was Clint McGhee, and his training disciplines and materials provided the foundation of sales success, not only for my dealership, but for many others as well.  Following is one of Clint’s mantras, with which I may have taken a little editorial freedom:

“Avail yourself of every training opportunity.…

Not doing a walk around every car every time?

Not delivering the right word tracks at the right time?

Not asking for the sales, handling the objection?



Then watch this video!

Merely Surviving Isn't Enough

 …

For me, it changes as time goes on. The love for my occupation get's me fired up!

Big motivators for me are looking forward to an upcoming concert, the changing of the leaves, a sporting event on TV and playing with my dogs. What gets you fired up each day?

 …

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?

Let me ask you this question:

"If a dealership took all their icons and buttons and links to…

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole new meaning to the phrase…

Whatever your PROCESS, BE CONSISTENT EVERY TIME with a customer.  Inconsistency (Short cutting) leads to nothing but lost sales.  

Good afternoon Dealer Elite Members and associates,

I have been noticing a disturbing trend in retail lately and I am sure it is also true in other areas of the workforce as well. As we become more and more connected with Social Media, Smartphones and the internet red flags are popping up everywhere for me.

Everyone is becoming more and more distracted and this means productivity, focus and results are being affected. Of course this is happening when driving in…

I don’t think I've ever met someone who says they immediately say “Yes” to all their service advisors’ recommendations.  I've definitely talked with some who always say “No”.  Most of us listen and make a decision.  It’s how we come to those responses and decisions that’s so very interesting.

It’s been said that we all make decisions emotionally and then use logic to…

“I’m afraid I can’t talk to customers, Dave.”

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the …

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet &…

Attitude Determines Your ALTITUDE!   Tell Your Face to Smile Today!

Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats? What about long forgotten ancients, stirring from their slumber and rising from the sea to reclaim their throne? In the world of social media this may be happening right now.

What about Myspace?

Well, it turns out sexy isn’t…