All Blog Posts (12,551)

Graff Chevrolet -- Getting Facebook Right with Moms - Case Study

Graff Chevrolet_Logo Graff Chevrolet is proud to serve the auto dealership needs of cities such as Bay City, Midland, Saginaw, Mount Pleasant, Essexville, Pinconning, Coleman, Sanford, Carrollton,…

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Added by Jody DeVere on May 8, 2012 at 4:37pm — No Comments

"Stop believing your customers! You're too nice!"

I want to touch on something I'm starting to see in my dealership. Just a quick summary, I work in a "negotiation-free" store where we display upfront pricing and make buying easier. With that comes some other changes in our culture; sales not paid on gross profit but units, and the way we hire among other changes. The way we hire and WHO we hire is what I want to…

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Added by Mike Myers on May 8, 2012 at 1:00pm — 19 Comments

PCG Bootcamp: The 7 Habits of Highly Effective Internet Salespeople

HEY!  I'm going to be hosting a session at www.AutomotiveBootCamp.com next week in Las Vegas for Brian Pasch on THIS VERY SUBJECT, so I've resurrected this blog to help set the stage.  For example, do you hire the right people?  Do you know how to measure them?  Do you know how to PAY them?  And do you know how to keep them?…

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Added by Keith Shetterly on May 8, 2012 at 11:42am — No Comments

Auto Dealer Live by IPD


Video streaming by Ustream

Added by Chris Fritcher on May 8, 2012 at 10:42am — No Comments

The Future of Billboards

Check out this great new blog written by account manager Hayley Berger, as she talks about the opportunities of billboard advertising.

We’ve all seen them, whether you were going on a family vacation or driving on the highway to work, billboards; a symbolic icon of the…
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Added by Paul Potratz on May 8, 2012 at 10:04am — No Comments

Napa Valley Executive Retreat For Dealership Leaders

I am pleased to invite Dealer Principals, General Managers, and Dealership Executive Managers to the Napa Valley Executive Retreat on September 15th and 16th, in the beautiful Napa Valley.  

First Class Educators is hosting this special event for dealership executives this fall and I will be one of the featured speakers.  I love wine and the Napa Valley so this is a perfect match for me!
…

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Added by Brian Pasch on May 7, 2012 at 10:06pm — No Comments

From the NCM Institute Blog: Use One-on-One Meetings to Manage Employee Expectations

A few weeks ago, we published an article titled “Clear Expectations Set the Standard for Dealership Excellence.” In that discussion, I talked mostly about setting expectations. Today I’ll be presenting one of the processes that NCM recommends for managing expectations…the “one-on-one” meeting discipline.  Why should we have one-on-one meetings?  Because every employee needs and deservesto have quality, individual, interactive…

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Added by Garry House on May 7, 2012 at 5:00pm — 2 Comments

From the NCM Institute Blog: The Changing Role of Used Vehicle Management

Over the last ten years, anyone who has not witnessed dramatic changes in the used vehicle arena must have his head in the sand. Why is it then that so many franchised new vehicle dealers have thus far failed to effectively adjust to these changes? So that you understand what I’m talking about, I’ll just mention two of these impactful changes:  (1) the growth of the Internet as a marketing source; and, (2) the advantages available through inventory optimization technology. Even the language…

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Added by Garry House on May 7, 2012 at 4:59pm — No Comments

Why People Don’t Like You – Part 2

In Part 1, we talked about how customer’s perceptions on Price, Completeness of the Repair, and Meeting Time Expectations leads to customer dissatisfaction, according to a recent Consumer Reports Annual Auto Survey.  Here, we’ll finish up the Top 5…

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Added by Lance Boldt on May 7, 2012 at 1:56pm — No Comments

Royal Subjects

Do you remember the pride you felt when your kid hit that game-winning homerun or executed the perfect pirouette? How do you imagine close friends feel when they bag that long-awaited, much sought-after promotion? Don’t your customers deserve to experience those same feelings each and every time they trust you with their vehicles? Arming your Service Advisors with exemplary Service Advisor…

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Added by Andrea Lupo on May 7, 2012 at 12:41pm — No Comments

How Avoid SMS/Texting Lawsuits: 4 Quick Tips to Keep Your Dealership Safe

Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to AutoNews.com, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…

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Added by Todd Smith on May 7, 2012 at 11:03am — No Comments

Customer service and "Sales" excellence is still the problem in automotive retail.....

As I travel around North America I hear it again and again, the service at the dealership I went to was the problem.

I was on a plane yesterday and had a chance to speak with quite a few "real" car customers and I asked them what there experience has been the last time they were at their local car dealership. Here is what they had to say.....

One: The first person I spoke to said he had called his local Honda Dealership and asked if…

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Added by Ian Nethercott on May 7, 2012 at 9:15am — No Comments

Sean V. Bradley Explains The "Orange Tie" Phenomenon

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Added by Sean V. Bradley on May 6, 2012 at 9:38pm — No Comments

The Death of The Buffalo

When Lewis and Clark first crossed the Great Plains they wrote in their journals about the sheer size of the buffalo herds. Some stretched for miles. Think of sixty thousand large hoofed animals moving as one. The ground would shake and the sky would darken from the dust. We know how that turned…

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Added by Garrett Osborne on May 6, 2012 at 3:00pm — 8 Comments

Book Recommendation

I just joined the Book of the Week Club here on dealerelite. There are only 5 members. Well, 6, now that I've joined. I noticed a couple of things.

 

This site is populated by members that virtually all promote continuing education for others and presumably believe the same holds true for ourselves. Apparently not when it comes to the Book of the Week Club. Todd Des Marais has done us all a service by attempting to start a group where members could recommend relevant materials…

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Added by Mike Stoner on May 6, 2012 at 1:27pm — No Comments

The Lost Art of Professionalism

I was just thinking about something that really amazed me about a month ago.  I was out with a friend of mine at a mall doing some shopping.  We were at Macy's and decided to take a look at their collection of sunglasses.  Both my friend and I enjoy nice things and do not play around when it comes to sunglasses.  In fact, I…

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Added by Stan Sher on May 6, 2012 at 10:30am — 25 Comments

SEO Basics

SEO, Search Engine Optimization, is how websites alter their content to improve ranking on search engines; e.g., Google, Yahoo, Bing. The higher a website ranks on a search--ideally within the first five results--the more website traffic. This is often the difference between commercial success and failure. SEO alters a website's webpages by modifying HTML, Hyper Text Mark-up Language, external and internal links, and content to improve the website's search rank.

Crawlers:

To…

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Added by Garrett Osborne on May 5, 2012 at 1:30pm — 1 Comment

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