A staggering 97% of new car buyers are influenced by something they learned or read online.  97%.  And out of that 97%, you know that a large chunk of those people will visit your car dealership’s website at some point of their research process. 

So the question is: are you doing enough with the content on your website to influence them to contact you and visit…

Apps and Automotive Technologies of the future

Microsoft and West Coast Customs know what people fantasize about, how about your dealership?

Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.

Let’s face it Marketing is quickly becoming a…

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:…

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social?  Recently I had an experience that fully…

As it turns out, many people won’t tell a dealership directly how well salespeople at a dealership are doing – unless they’ve done a great job.  If they haven’t done well, they’re going to spread the word online and bash that dealership.

…and that’s good news for YOUR dealership.  (WHAT?)

Bad Online Reviews: Turning other…

I am going to equate the sales process to flying an airplane. Too many times we focus on the “in air” process. That’s right we put so much of our attention on the presentation and though it is important, not enough emphasis is placed on the opening and the close. This results in lower closing ratios and missed opportunities.

I think we would…

Dealers United Announces First Deal for Members: SEO Services from KPA

KPA beat out more than 30 other SEO vendors to be given the opportunity to present their best offer to Dealers United members.…

Every few months, I read articles or hear at a conference about how search engine optimization is dead. I've heard these statements for the last 5 years and they often attribute the same reasons for the demise of SEO (even years later).

Search engine optimization is still the single most important component for driving additional buyer traffic to a car dealer's website. Period. I would absolutely love to…

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR.  The funny thing was, I checked to make sure I dialed the right number.

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…

While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.

Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results.  When you put your energy and assets into another platform (Facebook, Twitter, etc),…

What More is your Website Hiding?

Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.

Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to…

Automotive Sales Recruting and March Madness: Not So Different After All!

1. Survey the Field

Using our…

General Motors can’t seem to get the Chevy Volt off of dealership lots – the American automaker has recently …

My Recommendation

Courtesy of Insignia guest blogger Delia Passi, CEO of WomenCertified Inc., home to the Women’s Choice Award.To learn more about how you can get women to recommend your dealership, email Delia at…

www.dealerslink.com

Please welcome our newest dealer members to the Northwest Marketplace:

WASHINGTON

Auto…

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.…

Three Must-Have Gadgets For The Automotive Professional

I am always on the lookout for technology that will enable my clients to be more efficient and effective in selling to and servicing their customers. I am excited to share with you three of my current favorites, which will seriously enhance the way you and your dealership engage,…