All Blog Posts (12,551)

My Christmas Wish to You

My Christmas Wish to You



If I could wish a wish for you,

it would be for peace and

happiness not only now,

but for the whole year through!…

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Added by Jack Higginbotham on December 22, 2011 at 1:24am — 1 Comment

Macism 101

My update:

Mac Man,

I am going as scheduled as far as my getting up to speed with my training. The most significant thing I have found out is what you stressed and emphasized is, the WELCOME. When it is nailed, it is…

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Added by John R. Reed Jr. on December 21, 2011 at 10:13pm — 1 Comment

Lessons I Learned from Hollywood "Stars"

Today we’ll talk about shameless self-promotion.

That’s right, I said it! Shameless! After all we are talking about Lessons I learned from Hollywood "Stars" 

After all, we are learning from people we for some reason put on pedestals simply because they work in Hollywood.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different…

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Added by Dan Murray on December 21, 2011 at 8:00pm — 1 Comment

KADA states TrueCar is illegal in KANSAS

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Added by Randy Fry on December 21, 2011 at 6:12pm — 1 Comment

San Francisco Minimum Wage Tops $10 per Hour and Eight States Increase Minimum Wage for 2012

by Kathryn Carlson, SPHR & KPA Director of HotlinkHR Product Marketing…



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Added by Brian Torrez on December 21, 2011 at 4:50pm — No Comments

Holiday Party Safety Primer

by Kathryn Carlson, SPHR & KPA Director of HotlinkHR Product Marketing

Holiday parties are a long standing tradition in the workplace. The challenge is to balance the making merry with the keeping safe.   Use these tips to keep employees safe, limit company liability and make sure everyone has…

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Added by Brian Torrez on December 21, 2011 at 3:23pm — No Comments

Is your Dealership considering using TRUE CAR?

As an Internet and Social Media nut I love technology. I also love the fact that there are companies in the market who are trying to help Dealerships sell more cars. There have been websites for years that have sold consumers invoice pricing and of course Automotive brokers have also be playing games with consumers for years now.



Before you make a decision on True Car you need to read these articles:…



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Added by Ian nethercott on December 21, 2011 at 9:08am — 5 Comments

Overcoming the "Your Product Sucks" Objection

Those of us who have been around the retail automobile industry will sooner or later find a customer that says your product, store or staff sucks. This usually happens when a salesperson is working the service area and runs into that customer. You know the one who can't wait to unload all his problems on you.

Oddly enough, this person is as good of a prospect as…

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Added by Chris Justice on December 20, 2011 at 10:03pm — 1 Comment

More Emotion, Less Logic

What’s rational about buying? NOTHING. In sales, we work in a world full of irrational behavior. Think about some of the "rational, logical" reasons why customers decide to trade in their vehicle.  Maybe they trade because of the newest, popular color; or, while waiting for an oil change, a shopper falls in love with the looks of that chromed out Jeep with the…

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Added by Marsh Buice on December 20, 2011 at 7:00pm — 5 Comments

An AskPatty Christmas Tale...

An AskPatty Christmas Tale...



'Twas the night before Christmas, and at the North Pole

Old Santa was pacing a path through the snow

On his rosy cheeks he now wore a frown;

His new fancy sleigh had just broken…

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Added by Jody DeVere on December 20, 2011 at 3:07pm — 2 Comments

re:member group Selected to Develop Loyalty Program for OpenRoad Auto Group

Good morning all,

I wanted to share some great news coming out of our camp. OpenRoad Auto Group in Vancouver recently acquired the re:member group as their loyalty marketing firm.

Here's a link to the press release, for those interested.

There wasn't a news page I could post this on,…

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Added by Will Michaelson on December 20, 2011 at 12:57pm — No Comments

The Importance of Prospecting.

    It is my belief that the single thing that seperates the Sales Professional from the Ameture. In order to achieve true success in sales of any form, most especially the automotive industry, waiting around for someone to pull up will not prove to be anything other than mentally draining and stressful. The truth is that people are still buying and trading cars. Not everyone is out of work, and not everyone is broke.

 

          People complain about competition, but arent…

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Added by Phillip L. Turner on December 19, 2011 at 6:50pm — 2 Comments

Holidays are a time for giving!!!

The holiday season is a great time to combine “giving” and your dealerships social media presence!

 

While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute to the charities of your customers!

 

A great way…

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Added by Jim Kristoff on December 19, 2011 at 4:51pm — 2 Comments

How prevalent are drug in the auto business and what are you doing about it?

We have had our share of drug addicted employees over the last year. Many were productive salespeople and kept their problems from being our problems, except when they didn’t. That is when we reviewed our policy, fine tuned it and began testing all new hires, anyone suspected of drug use and anyone involved in any kind of accident or mishap.

It is my observation that our industry either attracts people with addictive personalities or drives more people to use illicit drugs. Might it…

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Added by Adam Barish on December 19, 2011 at 4:17pm — 12 Comments

Proximity based Social Media just moved into the BIG LEAGUES!

Looking to reach customers that are in your area right now?

 

Sick of spending thousands on marketing that just does not deliver the customers?

 

Think Social Media is a passing fad?

 

Facebook just bought Gowalla!

I just learned that one of the heavy hitters in Social Media a little known company called Facebook just bought http://gowalla.com/, which is…

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Added by Ian nethercott on December 19, 2011 at 2:17pm — No Comments

Yeah, What Richard Branson Says: Screw Business As Usual!

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…

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Added by David Johnson on December 18, 2011 at 11:02am — No Comments

TrueCar Thoughts from Elise Kephart

Another night of being up late...thinking about work, personal life, work...and of course this whole TrueCar debate.  I'm not sure if this it's a good or bad thing that for the past two hours I have been catching up on all of the blogs, videos, phone conversations recorded etc.



Now, before I state my thoughts on this.  I realize that there are a few close friends and mentors in the automotive online network here that may have a different opinion.  I am the type of person however,…

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Added by Elise Kephart on December 18, 2011 at 7:00am — 129 Comments

Good Memories: The Gift That Keeps on Giving

Good Memories:

The Gift That Keeps on Giving

In a world preoccupied with the quest for material possessions,

it's easy to overlook the fact that the most valuable…

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Added by Jack Higginbotham on December 17, 2011 at 9:57am — No Comments

ADDED THE CALL: Mr. Painter, TEAR DOWN THIS WALL!

I was challenged by Grant Cardone via Facebook about a few things to do with my stance on TrueCar, one of the challenges being whether I had reached out  to TrueCar about my concerns. I had not—but I thought about it, and so I did!  I emailed TrueCar's CEO Scott Painter via LinkedIn…
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Added by Keith Shetterly on December 16, 2011 at 4:30pm — 11 Comments

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