All Blog Posts (10,970)

Be A Model Leader In 2011

The personnel in your Dealership are looking to you for direction. They are in need of someone to emulate and follow.



This is part 2 of a series on Leadership for 2011.



In the first post I told you about a training visit and seminar I conducted and how I found a Leadership module hanging on the wall that I thought was one the best I have seen.



The second concept that was written on that poster was…



”Model The Way.”



What it means is that as a Leader,… Continue

Added by Leonard Buchholz on December 6, 2010 at 10:00am — No Comments

The Stars Are Lining Up With Google Hotpot

It's hard keeping pace with Google in the past month and I bet you haven't thought about how Google Hotpot will impact your dealership. Read my thoughts at the end of this post but let me help you catch-up on terminology first.



It's been a busy month for Google: Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I'm chasing Google's product team to understand the implications of all these new… Continue

Added by Brian Pasch on December 5, 2010 at 1:55pm — 1 Comment

The Man In The Mirror

The Guy In The Glass
When you get what you want in your struggle for pelf, And the world makes you King for a day, Then go to the mirror and look at yourself, And see…
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Added by MANNY LUNA on December 5, 2010 at 10:28am — 1 Comment

Did You Get A Fiat Franchise? Get Your SEO Strategy Started!

Fiat Dealers USA



If you are a member of Dealer Elite and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice.



Most new Fiat dealers have not started their digital marketing strategies so members of dE will get a head start. The early bird will get the worm -… Continue

Added by Brian Pasch on December 3, 2010 at 11:00pm — No Comments

Join the fight against child abuse, copy & paste to your status and invite your friends to do the same.

EVERYONE please don't forget to Change your FB profile picture to a cartoon from your childhood. The goal? To not see a human face on FB until Monday, December 6th. Join the fight against child abuse, copy & paste to your status and invite your friends to do the…

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Added by MANNY LUNA on December 3, 2010 at 6:12pm — No Comments

One Million Strong: Porsche's Social Success



Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…
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Added by Paul Potratz on December 3, 2010 at 4:40pm — No Comments

Be A Compelling Leader In 2011

2011 is on the doorstep.



Anytime of the year is time for reflection, goal setting and renewed committment.



However, this time of the year is particularly important as the year is winding down and we take time to look at what we have accomplished in 2010 and what we would like to do better in 2011.



This is not a “Goal” setting blah blah blah blog post. If you are in a Leadership position in your Dealership and you need a lesson on Goal setting and business planning,…

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Added by Leonard Buchholz on December 3, 2010 at 1:00pm — 1 Comment

Automotive Resource Group and UpLead Technology officially announce corporate partnership!

Peter Bond of Automotive Resource Group and Bill Goodfriend of UpLead Technology are pleased to officially announce the news of our new corporate partnership. Improving the automotive industry one dealer at a time. Automotive Resource Group + UpLead Technology = Success!

www.argprofits.com + www.upleadtechnology = Succes!

Added by Bill Goodfriend on December 2, 2010 at 7:03pm — No Comments

Dealers: You're On Facebook...Now What?

Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…

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Added by Kathi Kruse on December 2, 2010 at 3:26pm — No Comments

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps

you’re wondering how many other dealers are really using social sites

to build a following. A recent study by SmartBrief,

surveying 6,000 people, shows that… Continue

Added by Paul Potratz on December 2, 2010 at 11:47am — No Comments

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers



Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.



Text…

Continue

Added by Paul Potratz on December 1, 2010 at 5:41pm — No Comments

Married to the Car Business: A Wife's Plea

I know that this topic was somewhat addressed recently in the Flexi-Bell or Bell or Bell to Bell discussion, but I wanted to bring a slightly different angle to it.



I've been married to the car business for the greater part of a decade. I'm grateful for the rewards that the industry has given us and grateful that my… Continue

Added by Jos Myers on December 1, 2010 at 12:11pm — 3 Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t

mean that you have to do it on your own.



Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 10:00am — No Comments

LinkedIn Adds Share Button



LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles,

specials, and more on LinkedIn, where millions of professionals use

their accounts to network with others. This button provides yet another

tool for automotive…

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Added by Paul Potratz on November 30, 2010 at 11:48am — No Comments

Service Absorption Rule #1

“Maintain your profit margins at 45% C/P Parts and 75% C/P Labor” says Don Reed, CEO of DealerPro Training Solutions.



Maintaining your profit margins is not always easy, and it’s not getting any easier! If you are struggling with profit margins, the first thing you must do is measure what you are getting.



The financial statement is the place to look. On your financial you will find month end data as well as year to date. What we want to take a look at it is the month end… Continue

Added by Leonard Buchholz on November 30, 2010 at 11:13am — No Comments

AdAgencyOnline.Net Reviews AutoRevo For Automotive Advertising Agencies On Blog Talk Radio

AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, announced that they will reviewing a respected auto industry focused Internet marketing platform, AutoRevo, on their blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, will…

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Added by Philip Zelinger on November 30, 2010 at 11:08am — No Comments

How to Focus

Imagine the incredible results you’d have if you and your team really focused on a consistent basis.

You’d likely…

  • contribute more
  • waste less time ramping back up
  • serve customers better (internally and externally)
  • find more customers
  • come up with more ideas
  • plan better
  • be less frustrated and stressed
  • help others focus more (by…
Continue

Added by MANNY LUNA on November 30, 2010 at 1:17am — No Comments

Sales Thanks – How to Say Thank You

When we sell something, a verbal thank you is almost automatic – so automatic, sometimes it can be perceived as less than genuine – a “comment on the weather” filler at best.

Should we do more? Of course.

Most of us work extremely hard to bring in new customers and once we do, we’re given an opportunity to begin building a “barrier to entry” for our competitors – a much more enjoyable position than fighting through…

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Added by MANNY LUNA on November 30, 2010 at 1:04am — No Comments

Shopping Tips that Will Make Your Buyer SMART

You will find this video useful both for you and for your clients.
This video explains how to explain Value.

5 Shopping Tips to Ensure a Great Deal


Enjoy and if you have any questions call 800-368-5771

gc

Added by Grant Cardone on November 29, 2010 at 5:38pm — No Comments

Shopping Tips that Will Make Your Buyer SMART

You will find this video useful both for you and for your clients.
This video explains how to explain Value.

5 Shopping Tips to Ensure a Great Deal


Enjoy and if you have any questions call 800-368-5771

gc

Added by Grant Cardone on November 29, 2010 at 5:38pm — No Comments

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