All Blog Posts (12,551)

GM Rolls out Mobile Websites for Cadillac and Buick/GMC dealers – today!

GM Rolls out Mobile Websites for Cadillac and Buick/GMC dealers – today!

General Motors is announcing today that mobile websites are now live for all GM dealers in the iMR Program, adding mobile sites for those dealers with Cadillac, and Buick/GMC brands. Mobile traffic to dealer websites is growing rapidly and GM understands the importance of providing an optimized shopping experience for mobile website visitors. This enhancement was initially planned for 2012 and has been pulled…

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Added by DealerELITE on December 13, 2011 at 3:17pm — No Comments

UPDATE to TrueCar Pricing

Five days ago on dealerelite.net I posted this Blog titled True Car Pricing. I reviewed the snap shot of Seven vehicles SOLD in a regional area. Today I went back to TrueCar.com and reviewed "My Vehicles". Check out the difference when four cars got added to the metrics from 7 to 11 Regional Sold.

 

According to TrueCar, if I would have purchased this vehicle…

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Added by Gary Sanders on December 13, 2011 at 2:16pm — 2 Comments

Holiday Charity Involvement

Health of a company culture is important internally, but also in how others, particularly consumers, view your brand. Healthy companies have values and follow these values in their everyday practices. Involvement in charity organizations can be a great way to facilitate healthy company values and promote teamwork, and also allows for a successful company to give back.

The holidays are an ideal time for giving, a time when decorating the office and…

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Added by Amanda Meuwissen on December 13, 2011 at 12:01pm — No Comments

Are You Infectious?

 

Attitude, albeit good or bad is infectious; as a salesperson ask yourself, are you infecting your clients? Are you sneezing optimism on every opportunity or are you coughing doubt and pessimism spoiling your attempts in making a sale? The ABC’s of selling has traditionally stood for Always Be Closing. The acronym’s purpose is to remind sales…

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Added by Marsh Buice on December 13, 2011 at 10:00am — 18 Comments

Join Us 2/4/2012 to honor some of the most powerful Women in Automotive

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Added by Jody DeVere on December 12, 2011 at 4:09pm — No Comments

The Sky is Falling!

So the sky is falling – What lands on your head is up to you.

The economic realities of today are brutal and greatly affect the service and repair industry.  When you’re out of work or underemployed, you may simply not have the cash to perform needed maintenance and repairs.  Those of us fortunate enough to have enough work all know someone who does not, and that…

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Added by Lance Boldt on December 12, 2011 at 12:21pm — No Comments

Automotive Dealers are talking about True Car and missing the point.....

Customers never buy things based on price alone........

If you don't believe me take a look at Starbucks or Apple computer. What dealerships need to realize is customers can buy vehicles anywhere and most brands have great product lines as well. The question is what are you doing to attract new customers and maintain your existing customers by creating an amazing customer experience. Think about your local high end hotel, that dry cleaner or grocery store that…

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Added by Ian nethercott on December 12, 2011 at 11:46am — 5 Comments

Bridging the Multi-Billion Dollar Certification Gap

There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.



Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.



Let’s add the numbers up: the average cost of a used…

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Added by Jeffrey Schwartz on December 12, 2011 at 11:07am — No Comments

TrueCar - DealerTrack (ALG) Relationship: The words of a DealerTrack Employee

I received this email about eight hours ago from an employee of DealerTrack.  They asked me that I kept it discreet so I will not be mentioning who it was that sent this to me.  It is amazing that DealerTrack's own employees have certain opinions about DealerTrack selling ALG to TrueCar.  Does it mean that DealerTrack's own employees are against this deal too?  I know that I myself could not work for a company that would allow something like this (no matter how much money I was getting…

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Added by Stan Sher on December 11, 2011 at 11:47am — 34 Comments

TrueCar sales process

We are developing a sales process for Truecar customers and thought we'd share it with the community.…

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Added by Adam Barish on December 10, 2011 at 11:26am — 44 Comments

Truecar is here right now. How do you deal with it?

I have been reading about truecar over the last week or so. There have been strong opinions on each side of the issue. The reality is truecar is here for now and probably will not be going away for quite some time. I don't have time to wait. I need to sell cars right now.

Question: A sales call comes in and the customer says they have a truecar certificate to a dealer that is 50 miles away. Then the question from the customer is "will you honor the truecar price?"

How would you…

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Added by Stanley Esposito on December 10, 2011 at 10:30am — 2 Comments

I love being a techno geek now!

When computers first started making their way in the 80's, I abolished it, including my college days during floppy discs. Then came "The Worldwide Web' Still in retail mid-20's and still the youngest selling Bick/Isuzu as NCM, still blown off. I moved all the Buicks to the back & drove all the Rodeo's & Trooper's up to the front....guess what? That's right, it worked...what a miracle. Tired of being tapped on the head like a little boy, I left! I did govt. work, counted beans, all…

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Added by Bill Goodfriend on December 9, 2011 at 8:00pm — No Comments

Instagram Uses In Automotive Advertising

The polaroid camera is not something that I would have used for inspiration in trying to develop a new mobile photo-sharing platform. But that’s exactly what Kevin Systrom and Mike Krieger, the makers of Instagram, did. Polaroid cameras were big and bulky, and the overall design and feel was anything but sleek. I personally loved the eight exposures per pack. But, what was cool about polaroid cameras, and what Instagram has capitalized on, is the instant gratification…

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Added by Dan Allen on December 9, 2011 at 6:15pm — No Comments

Social Media Tip #102: Be Yourself!

Here's the second in an ongoing series of weekly social media tips:



Social Media Tip #102~ Be Real.



Your Facebook fans have 'liked' your page voluntarily - and they can just as voluntarily 'unlike' your page if you do not maintain a positive, interesting, engaging presence. One very simple yet effective way of retaining fans is to just be yourself.

Here's how: ask yourself, 'What would I like to read about, look at, get involved in, if I were a fan viewing my page?'…

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Added by AutoSTARR on December 9, 2011 at 4:38pm — No Comments

Finding Social Objects To Connect And Become Synonymous With

What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…

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Added by David Johnson on December 9, 2011 at 2:28pm — No Comments

The Cost of Marketing on Facebook

Facebook is free to join and build a page, but it's definitely not free to use effectively. Time is money. Advertising is money. This infographic by our partners at Column Five Media for Flowtown breaks down the true costs of Facebook marketing. Click to enlarge.…

Facebook Marketing

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Added by JD Rucker on December 9, 2011 at 1:00pm — No Comments

They Did Not Buy it Here

Often customers that bring a vehicle in for service purchased it somewhere else at another dealership. There are many causes for this however let's look at this example in more detail. First understand the purchase has already been made and will not be up for discussion. You cannot change the past. That being said there is nothing to gain for your service department to show this customer anything but your best. With a positive service visit it is likely when deciding to purchase their next…

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Added by Rob Gehring on December 9, 2011 at 12:45pm — No Comments

Any dealers want to sell some cars: Of course.

Folks, if so please contact me Joseph DiGiore at Dealer Wizard (813) 712-5691 I will show you how we do it.

 

 

Added by Joseph A. DiGiore, III on December 9, 2011 at 11:30am — No Comments

Press Release - TK Worldwide Provides Recruiting and Training Solutions for Auto Retailers

12/09/2011 - TAMPA, Fla., Dec. 9 2011 -- One of the biggest challenges for auto retailers is to recruit, train and retain top notch professional managers…

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Added by Kevin "Friend Me" Bradberry on December 9, 2011 at 9:43am — No Comments

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