Recently, Larry Bruce provided us with a wonderful article called "The American Car Salesman". In it he talked about the characteristics of those who make their living by proving themselves every single day. And for us in the business for some time, it touched us and gave us pride for the independent spirit of those of us who have never drawn a paycheck just for showing up. But no wistfulness here; I think this spirit still lives today.



The Internet revolution, being followed by…

WINNING ATTITUDES

"The reason most people never reach their goals is that they don't define them, learn about them, or even seriously consider them as believable or achievable.…

I am posting some parts of a course I teach to beginning salespeople in the hopes some members will find it useful. I meant to put up this post last week, but the launch of my novel, Old Scores distracted me. For any of you who might wish to read my novel, you can find it on Amazon as an eBook here or through my blog here.

The Steps…

Things are moving fast these days.  Business is conducted at the speed of a mouse click.  To gain a competitive advantage and have any chance at success, you not only have to know who your competition is, but you need to understand them as well.  Too many managers, owners, and top executives have lost sight of the real competition out there.  So, just who is the real…

Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.

Before you start any marketing…

Our first week winner of the "Be One with Vin at Digital Dealer 11" promotion is Mark Nix!

Congratulations

If that's not your name, no worries. We're giving away prizes every week, all the way to DD11 in Vegas, so enter again every…

When I was a young man, I wanted to change the world.

 …

August has been probably the slowest month I have seen so far.  Although i have only been in Sales for about six months, I can tell when things are bad.  And this month is just bad. Our building is undergoing a facelift, and this week they finally put the front face of the building on, and I must say it looks awesome.  I am convinced that the contruction played a big role in this month's inactivity. Now that we actually look like a dealership again, I have high hopes for September.  I did a…

From the home office in Barrow, Alaska... Top 10 Problems with Social Media:

 10)  My last “social media experiment” ended up in “stalking” charges and restraining orders

  9)  People can’t get the real essence of me through a computer

  8)  What happens when this whole internet fad dies off?

  7)  People never believe what they see on the internet 

  6)  Well, wun pozitiv is nobuddy cairs to much abowt speling things rite

 …

Read actual comments from delegates to this year's AADA National Dealer Convention held Down Under at the Grand Hyatt Hotel, 18 - 21 August at:…

One of the greatest stories of faith in the Book of Luke and when the centurion's son is sick and looks to Jesus to heal him. Jesus states he will go to the centurion's home and see his son, but the centurion states "You just need to say he's healed, and it will be done." 

The Roman tells of how he commands hundreds of men and for something to be done, he only needs to say the word and it will be done. He's confident that his men will accomplish the goal regardless of what it…

Lone Star Chevrolet has teamed up with Ron Craft Chevrolet to honor one of the nations greatest fallen heroes. The 9/11 heroes run no only symbolizes our countries resiliency, but also recognizes Travis Manion. Travis Manion was a man who gave everything for his country. The race will be   The race will be Sunday September 11th at…

If you've never heard of Erik Qualman, Keynote speaker for the 11th Digital Dealer Conference & Exposition, check out this video. 

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, recently released: An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more…

Networking and prospecting. It’s something that is a lost art in the Automobile business today.

Back in the 1980’s, when I began my career in the automobile business, I used a “tickler file”. A “tickler file” was a series of 5X7 index cards that I used to keep track of my customers. I separated them using three different files. One file was sorted…