General Manager At A Mercedes-Benz  NCM 20 Group Reviews Sean V. Bradley As "BEST He Has EVER Heard"!! from Dealer Synergy on Vimeo.

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General Manager At A…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

A few months back I attended Autocon 2012. There I learned a lot of new techniques and processes to help bring my dealership to the next level in automotive internet sales. But instead of running home and writing a review right away about the courses I attended and what they spoke about, I decided to wait about writing about what I heard and implement it…

One day a received a call from Paul Sansone Jr., a well known name in the New Jersey car business.   He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers.   I love entrepreneurial passion and Paul has leveraged his…

http://www.dealersynergy.com 

I had a GM and an Internet Director from a Dealer Group in Kansas fly out to meet with my at my office for some "pre training"... I also had the President of Peruzzi Toyota at my office. It turned into an awesome "Synergy Session".

Listen to what the President of Peruzzi Toyota has to say about incremental business and I love they way he breaks down the numbers from Internet…

http://www.automotiveinternetsales.com

Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V.…

http://www.dealersynergy.com 

Automotive Internet Sales / Phone Sales "What to Do if There is NO Phone Number or a Bogus Number"  

The hardest part of Automotive Internet Sales or Business Development is simply getting the prospect on the phone and that in part is because you might not have ANY phone number to…

Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!

Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect…

Automotive Internet Sales and Google’s ZMOT for Car Dealerships

By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…

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I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started.

You…

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As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of motivation, or simply way too many…