[Photo: Used North - Edmond, Oklahoma - 2004 ]

When I worked at Bob Howard Auto Group from 2004 to 2008, it was like dog years in regard to learning, as there were two new car managers and two used car managers under every rooftop and our Internet Department represented all 14 new car brands. So you can imagine picking up the phone and helping…

It’s just after 5 A.M. and I’m really questioning why I am doing what I am doing-now that I’m too far from home to turn back, I might as well swipe my gym membership card and pay my penance for last night’s meal consisting of crawfish etoufee and fried fish. As I walk through the front doors, I can tell immediately that spin class is in…

Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will spend half of their holiday…

The talk these days is all about “transparency”.  Since consumers are doing tremendous amounts of research BEFORE visiting a dealership, since they are so well-informed, since they know what they want, dealers need to be transparent about everything.  One cannot argue with the data.  According to studies by R.L.Polk/AutoTrader and Google/Shopper Sciences:

• The average car shopper starts the process online, spends
• 19 hours doing research, and
• References 18…