There is genius in simplicity!  So why do we complicate this Customer Experience Economy we live in today.  Each of us are consumers.  We have needs (rational behavior).  We have wants (emotional behavior). Pretty simple! 

Business is an entity.  Business has Personal Brands of Business representing the Business to consumers and customers, and Business…

Is there gold here to be mined, or is it just worthless rock?  Are we mining something of value or should we blow up the minefield?

Automotive News April 13, 2015 article…

WHY?

Don’t look at this picture from a religious perspective.  Look at this picture and ask yourself; “why is this person, at this time, causing such positive reactions and comments, and a loyal following from every corner of the globe?”  What is he doing?  Why does…

" Have you reached a verdict?"  "We have your Honor.  We find the defendant, Retention, guilty of killing Loyalty!"

The courtroom erupts.  Shouts of lies, deception, threats and finger pointing fuel the denial! 

The sentence is announced and retention gets life without…

Fact #1: February 6, 2013, I phoned and made an appointment at local chain aftermarket shop for my bride to bring her car in Saturday, February 9th, 2013 at 9:00 a.m. for an oil change and tire rotation.

Fact…

Do not be afraid





As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of…

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within 10 years, retail as we know it will be unrecognizable”,…