Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the various vendors around the industry.
It's not just for…
ContinueAdded by JD Rucker on January 23, 2014 at 4:30am — No Comments
Let’s keep this one short and sweet. If you run a business, you fall into one of four categories:
If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever mentioned, but it's been…
ContinueAdded by JD Rucker on December 30, 2013 at 5:39am — No Comments
The excitement has been building for a little while now and we're finally here. 2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are also casting some doubts on the future of a good chunk of the…
ContinueAdded by JD Rucker on December 26, 2013 at 6:19am — No Comments
There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their…
ContinueAdded by JD Rucker on November 24, 2013 at 7:00am — No Comments
It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.
It can actually get…
ContinueAdded by JD Rucker on November 4, 2013 at 2:30pm — 1 Comment
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