In a nutshell, the best auto leads are contacts for a high profit, high conversion vehicle shopper, with the highest profit margin. Part of defining the best car leads for dealerships, however, is also determining what they are not.

Quality Auto Leads Are Productive…

Yeah that's right, you heard me... I'm talking to you... I'm calling you out.

I'm looking you in the eyes (OK well, not really since you are probably reading this article, but figuratively, I am burning a cyclops type h*** in your face right now) and telling you that you don't stand a chance.

I'm telling you that if…

The walls are a physical barrier.  The walls also represent a conceptual barrier to many.  The walls, whether physical or conceptual, separate.   And, that is bad!   The           walls act like demarcation lines that shouldn’t be crossed lest you dare enter into foreign or perhaps even enemy territory.  The rules of engagement crossing into or between these walls may be an…

J.D. Power and Associates and the National Automotive Dealers Association estimate that almost 10% of all dealerships have converted to one-price selling over the past three years.

It is apparent that our industry is under a major restructuring phase and serious consideration needs to be applied in the area of training our automotive…

Teaching the “7 Habits” to a 4th grader? Yep, you bet! It’s not only about the progression of knowledge, but rather the integration and formation of a belief system.

It’s not just your ordinary curriculum and not just an ordinary school. Instead of sitting down for a typical parent-teachers conference, we were led on a student…