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Every business in the world is looking for that marketing silver bullet – that one big idea that will give them the edge. Developed after extensive market analysis, consumer research and in dealership trials, this revolutionary program will deliver more repeat sales, more referrals and more income to dealerships than any advertising strategy currently in use. What’s…

Don’t you just hate New Year resolutions?

Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...

Now if I was an auto dealer looking for dynamic new ways to brand my dealership and market my offers, these would be my New Year…

Luke Scicluna, Copywriter Salefest Advertising

Do not underestimate the benefits of sponsorship.

Here at Salefest we’ve just witnessed the good-fortune that a well-planned sponsorship deal can provide to your business.

How would you like to hear your dealership not only mentioned, but thanked, in front of a…

Read actual comments from delegates to this year's AADA National Dealer Convention held Down Under at the Grand Hyatt Hotel, 18 - 21 August at:…

You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077^th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.

The series, which premiered in 1972, was almost killed off in its first season…

The first I knew about the scam was when I got a call from a journalist saying that if she had…

Meet the Challenge…