Neil Rackham, author of Spin Selling, blows traditional thinking about features and benefits out of the room when he introduces us to the term “advantages.” Everyone has heard of the first two, but I love what happens to the sales process when the term advantage is infused into the equation. As with all points in Spin Selling, Neil clearly defines the word advantage and provides research to define its effectiveness in the sales process.
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ContinueAdded by Jason Mickelson on March 27, 2013 at 7:21pm — No Comments
Green Solar Charging Station at Karl Chevrolet
Here is a recent blog post about the new structure at Karl Chevrolet. Karl Chevrolet is always looking for new ways to be on the leading edge of innovation. The addition of the Solar Charging Station is very interesting. Usually,…
Added by Jason Mickelson on July 11, 2012 at 11:33am — No Comments
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