All Blog Posts Tagged 'Branding' (35)

We Are Still Selling To Humans

Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.

Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human…

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Added by Ken Potter on May 4, 2018 at 2:50pm — No Comments

This Week in Social Media

News for the Week of November 30

Snapchat Story Explorer 

Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community.  With Story Explorer’s technology, after viewing a Snap, users can see more of the story simply by…

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Added by Joseph Little on December 3, 2015 at 5:02pm — No Comments

The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…

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Added by Joseph Little on November 12, 2015 at 1:02pm — No Comments

Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult…

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Added by Joseph Little on August 4, 2015 at 10:43am — No Comments

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power,…

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Added by Joseph Little on August 3, 2015 at 6:08pm — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but…

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Added by Joseph Little on July 27, 2015 at 11:49am — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing

The 99 Series: We’re Back!

Click here for YouTube Video

Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!  Social media…

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Added by Joseph Little on July 24, 2015 at 10:30am — 1 Comment

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand

Ask most people what they think of walking …

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Added by Joseph Little on July 21, 2015 at 10:39am — No Comments

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story

Storytelling …

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Added by Joseph Little on July 20, 2015 at 10:00am — No Comments

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

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Added by Joseph Little on July 17, 2015 at 2:30pm — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on…

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Added by Amy Scott on October 23, 2014 at 9:16am — 1 Comment

Differentiate your Business!

Differentiate - Differentiate -Differentiate

It's essential to give your customers good reasons to come to you rather than going somewhere else.  You must differentiate with something that matters to your market, product and your customers. You might offer a…

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Added by Lizelle Landino on August 1, 2014 at 5:05pm — No Comments

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…

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Added by Misti Miller on July 31, 2014 at 10:35am — No Comments

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

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Added by JD Rucker on May 27, 2013 at 9:00am — No Comments

Social Media is More than a Branding Tool

Black Book

Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…

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Added by JD Rucker on May 13, 2013 at 10:30am — No Comments

The First Car Carried By Facebook Likes?

The new Renault Clio was carried by Facebook Likes in the “Like Challenge”. See the story and video.

A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault Netherlands.

Online likes measured the passion…

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Added by MANNY LUNA on March 17, 2013 at 2:00am — No Comments

Nobody Wants To Be Your Friend When You Suck at Social Media.

Below, Social Media Week shows what happens when you Suck at Social Media:

"We need to stop talking about “social media” and start talking about digital content marketing. Because content is the backbone to any successful…
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Added by MANNY LUNA on February 20, 2013 at 1:00am — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid





As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of…

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Added by Tom Wiegand on February 7, 2013 at 10:15am — 3 Comments

Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the other two primary…

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Added by JD Rucker on January 17, 2013 at 6:00am — No Comments

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