Space Auto, the new integrated software and marketing solution for auto dealerships, is excited to announce two new leadership hires, including a veteran of CarOffer. The company is also moving into a larger office space in Dallas to keep pace with its growing team and client base.

As Space Auto rapidly expands, it expects to hire at least 15 new employees in the first half of the year.

“We are excited to take…

Car dealerships can now meet their software and marketing needs all in one space. Space Auto is taking the auto industry by storm with its launch of innovative solutions that connect auto dealers with customers, drive sales, and grow their business — all in one unified system.

Space Auto is the brainchild of Nick Askew, who worked for more than seven years in auto dealership retail and then founded a technology agency. Through these…

Created by two automotive industry veterans, Dealer Funnel has proven to increase sales through a combination of social media ads and text messaging.

Sanford, FL – June 2, 2021 – Dealer Funnel, a technology solutions provider for automotive dealers, today announced the…

The independent dealers I’ve talked to are killing it right now. They snapped up inventory before the chip crisis that continues to make finding quality used vehicles like finding a needle in a haystack. Consumer demand led to a record 10 percent increase in used…

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.”

I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and…

A new report from eLEND Solutions shows 80 percent of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic. It’s no secret many dealers were…

In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them?

Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership…

The New Year is shaping up to be a good one for dealers. According to a report by the Economist, new car sales will be up by 15 percent in 2021.

I think we’re all happy to have 2020 in the rearview mirror. Now it’s time to refuel, refine and ride into stellar sales numbers. Get every department in your dealership in tip-top shape and drive into profitability with the following…

If you’re like most independent dealers, you loaded up on used inventory  during the first few months of the pandemic. Inventory shortages and high demand pointed toward selling those cars all day long at higher-than-average prices. Now that the market is beginning to correct, book values are dropping. Are you concerned about moving that inventory?

A…

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

When it comes to car buying, not very many. Emotions often take center stage.  

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online.

This constant connection and easy access to information lead customers to expect…

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?

The short answer is “yes,” and here’s why:

• Today, a great customer experience drives loyalty, not product and/or price.
• Consumers expect personalized, relevant information to help them make the best purchasing decisions.
• Self-educated consumers want a consultative experience, not a hard sell.

 …

You’ve decided to get a CRM or replace an existing one. Now what?

A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.

 …

Your dealership likely spends a lot of money each month for internet leads. Are you responding to each lead within minutes? If not, you’re throwing money away.

Fast responses win business. According to a study from the Harvard Business Review, companies that respond to a lead within the first hour are 7X more likely to qualify that lead (defined as having a meaningful conversation with a decision maker) than those who respond even an hour later.

Those who…

We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do.

What if I told you that you could save both time and money by nurturing the relationships you already have in your CRM?

 …

Today's customers expect and demand a fantastic experience. From initial research to the showroom visit, delivering a great experience at every touchpoint will give you a distinct advantage over your competition and help you win deals.

My last blog, 7…

You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications Fraud Control Association, phone fraud costs companies over $4 billion each year. The majority of that cost is due to toll fraud;…

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

That is no longer the case.

Customers expect more personal interactions, and targeting the wrong customer is more…

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into account each customer’s unique purchase patterns. The result?…