The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off,…
ContinueAdded by Big Tom LaPointe on January 25, 2015 at 4:00pm — No Comments
In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…
ContinueAdded by Big Tom LaPointe on August 13, 2014 at 7:30am — No Comments
"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…
ContinueAdded by Big Tom LaPointe on April 7, 2014 at 11:00am — No Comments
CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction in the Chat Products Category
PALM HARBOR, Fla. - Jan. 24, 2014 - CarChat24 - 24/7 Fully Staffed Chat & Advanced Dealer Chat Software is the recipient of a “Top Rated” Chat…
ContinueAdded by Big Tom LaPointe on January 24, 2014 at 11:30am — No Comments
Palm Harbor, Fla. - ChatLead.com, Inc. / CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic Alliances. Good joins the team in a leadership…
ContinueAdded by Big Tom LaPointe on December 30, 2013 at 2:30pm — No Comments
Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…
ContinueAdded by Big Tom LaPointe on December 10, 2013 at 3:00pm — No Comments
It may seem a bit counterintuitive, but if an auto dealership wants to establish a successful website live chat program in-house, it is wise to position your chat staff as online operators, and NOT as internet salespeople. There are three reasons this strategy will help create live chat success:
Added by Big Tom LaPointe on October 21, 2013 at 11:30am — No Comments
It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again.
A follow-up study by Autotrader.com to their 2012 White Paper, Have Internet, Will Travel, confirmed this month that “two and a half times more car buyers traveled distances of 30+ miles to purchase a vehicle…
ContinueAdded by Big Tom LaPointe on October 21, 2013 at 10:30am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…
ContinueAdded by Big Tom LaPointe on October 8, 2013 at 12:30pm — No Comments
An effective dealer chat strategy is a key puzzle piece for increasing leads and sales from dealership websites, and dealers continue to add chat to their portfolio of services – whether they opt for an in-house staff or hosted chat vendor.
The scary truth…
ContinueAdded by Big Tom LaPointe on September 23, 2013 at 9:30am — No Comments
More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house…
ContinueAdded by Big Tom LaPointe on August 31, 2013 at 2:00am — No Comments
For the last 5 years, Google has been my most frequently visited website. It's been my homepage for as long as I can remember. Most times, without even thinking, I begin typing 'www.google.com' into my browser even if I'm not headed in that direction at all. In part, Google is an extension of my being.
I can be dramatic, at…
ContinueAdded by Katie Colihan on August 27, 2013 at 9:00am — No Comments
I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…
ContinueAdded by Big Tom LaPointe on August 12, 2013 at 2:00pm — No Comments
As dealers continue recognize the benefits of either hosted live chat or chat software on their automotive websites, many still feel using in-house staff to handle the chats is their best option. With some proper planning and…
ContinueAdded by Big Tom LaPointe on August 9, 2013 at 7:00am — 3 Comments
There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…
ContinueAdded by Big Tom LaPointe on August 3, 2013 at 12:30am — No Comments
AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.
CSI is critical to SURVIVAL
One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…
ContinueAdded by Big Tom LaPointe on July 15, 2013 at 3:30pm — 2 Comments
Some say that a dealer doesn’t need overnight chat operators because some research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate,…
ContinueAdded by Big Tom LaPointe on June 18, 2013 at 2:30pm — No Comments
Research indicates that buyers will only visit about three dealerships IN PERSON before taking delivery of their new car, but they may shop dozens online. How do you make sure your store is one of the few they visit? Connect with them using a live chat support software solution 24 hours a day, seven days a week.…
ContinueAdded by Big Tom LaPointe on April 28, 2013 at 1:30pm — No Comments
What an amazing video! Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to…
ContinueAdded by Big Tom LaPointe on March 11, 2013 at 1:00pm — No Comments
CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category
PALM HARBOR, Fla. – Feb. 11, 2013 –…
ContinueAdded by Big Tom LaPointe on March 5, 2013 at 1:00pm — No Comments
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