By Shawn Morse

Lessons can be learned from the Smartphone industry on how automotive solution providers should be delivering modern, innovative and nimble products and services to our dealership business partners.  Having the tenacity to rapidly deliver imaginative development, meeting customers’ real-time needs, and more importantly,…

If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful? If so, then there are just a few simple “must haves” that are truly non-negotiable if you’d like your BDC to succeed today and over the long term.

MUST #1: BDC’s Must be Profit (not Cost) Centers

The primary reason BDCs failed in the past is they simply weren’t very successful at…

CRM Companies are engaged in an immense battle over market share, but then aren't we all in one form or another? He who has the most customers wins! Or so that's how it would be if simply HAVING them was enough. As each CRM company dives deeply into the data, hoping to extract their next golden goose, the blogs, articles, and paid press releases fly around the nation. They started out by talking about "capturing the data" moved on to "garbage in garbage out" then "big data" and are now…

If not you could be losing a significant amount of revenue and market share! Dealerships across the country lose hundreds of thousands of dollars a year because they are not operating at their full potential. If you can't honestly answer the above question with a resounding yes, then take…

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…