Stream Companies Acquires WorldDealer

Forms One of the Largest Integrated Dealer Agencies in US

Malvern, PA (PRWEB) May 04, 2017 -- Stream Companies is pleased to announce it has acquired

WorldDealer, an integrated advertising agency and automotive website company. With this strategic addition to one of the fastest growing…

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Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to…

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Many car owners and enthusiasts are finding that late and popular Dodge/Chrysler models, such as the Durango, Dakota, Ram, Charger, Chrysler 300, Jeep Grand Cherokee & Jeep Liberty - are having premature and severe (V6 3.7, V8 4.7 and 5.7) engine troubles. And what can they do about it? Nothing. That’s because the original 3-year warranties have expired, and bewildered car owners feel that they have nowhere to go.

These normal drivers, who otherwise love their cars, are left with…

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Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.

 

Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.

 …

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As a salesperson, there are a thousand different theories on how to talk with your customers to help them find the right vehicle. Entire books have been written on the subject, but the overwhelming majority say that the most important task is to know your customer. And the best advice I’ve heard on this task–learning about people I’ve met for the first time–comes from the classic sci-fi series Babylon 5. Confused yet?…

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  The unintended acceleration scandal that rocked Toyota's world spread like a dreaded MRSA virus from the front pages of newspapers to local late night news. It turned out to be much ado about floormats, not so much the throttle system.…

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Hello Fellow Dealer Elite members and friends.

 

It has been a while since I have had the time to put together a blog post of Dealer Elite because it has been a very busy year so far and to be honest I have not had the time. I took a look at the Auto News program today and to be honest was very surprised to see that companies from Chrysler Dodge Jeep Fiat customers are reaching the CEO of the company.

 

I must say I was also very happy that…

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The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…

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"Why"?

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…

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Good morning Dealer Elite,



As I travel around North America I see a lot of dealerships have issues that prevent growth. The one that surprises me the most is how inaccurate the information they currently have about their business. If other retailers were in te same boat they would be out of business.



Here are a few of the problems I see all the time and how dealership owners and management can solve them.



One: Measure everything that happens at your dealership… Continue

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Marketing to Women Case Study: FIAT of Austin Lisa Copeland, General Manager



FIAT of Austin sales numbers are still steadily rising with a startling 63.7% of vehicles sold to women car buyers.



FIAT of Austin sales numbers…

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Grand Theft Auto – How Citizens Fought for the American Dream

 

May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.

 

Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail industry.

 

The first book out this…

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I have trained this for years to salespeople new in the business as well as veterans and it is a great tool to bypass objections and help when a Manager or fellow salesperson takes a tun on a customer. Now before we go to far, this also is a way to make sure your process is streamlined and you don't have a rogue salesperson on you hands...you know the guy the manager asks " did you ask them about money down?" oh yeah boss they said no money down" then you go in and say we need $3000.00 down…

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Create a big vision

To become a motivational leader, you start with motivating yourself. You motivate yourself with a big vision, and as you move progressively toward its realization, you motivate others to work with you to fulfill that vision. You have to have that carrot in front of the horse!



Set high standards

You exhibit absolute honesty and integrity with everyone in everything you do. You are the kind of person others admire and respect and want to be like. You set a… Continue

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary…

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Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their…

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When you first get that customer’s information and they are unable to make a commitment at that time what is a realistic timeframe to keep trying to contact that customer. Most ”experts” will say 120-180 days, but in today’s faster moving decision process for the customer do you really think they are still in the market? I would have to say “No”, please keep in mind that this is my opinion. The first 1-24 hours is the most important. If you can respond to someone as they are…

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