Dear General Manager or Owner,

There is a good chance that you are reading this because you were given the link by your internet manager or marketing manager. That's a really good sign - it means that you have someone on staff who is keeping up with the cutting edge automotive digital marketing strategies and best practices that are discussed on the top…

This past week, I had the pleasure of attending two conferences that were completely different from one another. The week started (well, last week ended) with attending the infamous SXSW conference…