In the competitive world of automotive service, keeping customers satisfied and loyal is essential for long-term success. The cost of acquiring a new customer is significantly higher than retaining an existing one, making customer retention a top priority for any automotive service business. But have you ever wondered just how much it…
ContinueAdded by Philip R Spagnoli on September 11, 2023 at 8:15pm — No Comments
Added by Sean V. Bradley on March 7, 2019 at 2:30am — No Comments
Added by Richard Keeney on June 9, 2016 at 5:00pm — No Comments
So what about Aristotle? Aristotle’s the Art of Rhetoric contains the ‘Three Means of Persuasion’ which are Ethos, Pathos and Logos.
Added by Jon Berna on December 9, 2013 at 12:00pm — No Comments
EMBRACE CHANGE
The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.
According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries…
ContinueAdded by Rebecca Chernek on June 29, 2013 at 11:32am — No Comments
A top 10 nationally-ranked auto dealer called me recently and asked me to do an assessment. I said no problem, I’ll send the list of schedules that I need from your controller and we can get started. The dealer responded no, not that assessment, the management assessment that we did two years ago. Based on the urgent tone in his voice, I asked, “Tell me what’s going on?” The dealer explained that in 2011, the store had a record year in volume, market share and net profit. Based on that year,…
ContinueAdded by Garry House on February 5, 2013 at 3:30pm — 4 Comments
Back when I first started desking deals, the “seasoned” salespeople would tell me, “Let’s do this deal; we’ll make up the gross on the next one. It’s easier to get iron than customers.” I believe there was a change in that attitude in 2008. Four years later, Buy-Here-Pay-Here (BHPH) dealers are still facing the challenge of finding enough choice inventory for their business model while maintaining portfolio performance.
In my last BHPH operation we operated a little different than…
ContinueAdded by Garry House on January 10, 2013 at 10:00am — 3 Comments
Is Front Gross $PVR Still a Relevant Metric?
One of our “poster” clients—with super market penetration, great customer retention, strong gross profit production, and excellent net-to-gross retention—doesn’t believe in focusing on front $PVR, at least in his new vehicle department. In fact, his business model is based on $-0- new vehicle “total front gross profit.” But please also understand the following:
The New…
Added by Garry House on November 21, 2012 at 10:00am — 8 Comments
Added by Adam Ross -InfiniteProspects.com on October 29, 2012 at 12:30pm — No Comments
Recently, I’ve been busy out in the field doing what I love most—rolling up my sleeves and working on-site with client-dealers, which is something I don’t have much time for in my position as director of the NCM® Institute. Recently, though, I’ve had the opportunity to work with two exceptional dealership groups who are committed to going “from good to great.”
I know I’ve been remarkably fortunate, over my 25+ years in training and…
ContinueAdded by Garry House on October 25, 2012 at 10:08am — No Comments
Added by Adam Ross -InfiniteProspects.com on October 2, 2012 at 2:30pm — No Comments
I’m sure you’ve heard this theme over and over: the automotive retail world we work in today is in continual flux, requiring continual adaptation and an unprecedented acceptance of change. At the beginning of each of our NCM Instituteclasses, we ask the attending dealership executives and department managers, “What is your biggest single challenge?” Although it may not quite come out of their mouths this way, the answer we…
ContinueAdded by Garry House on September 20, 2012 at 1:03pm — 3 Comments
The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching about the importance of your online reputation and ways to not only grow your presence but to market it as well over the past few years.
Due to the many changes with…
ContinueAdded by Glenn Pasch on August 27, 2012 at 10:00am — No Comments
Make Your Pre-Owned Inventory Turn and Burn
In today’s market the pre-owned inventory within your dealership must be bought, sold, advertised and managed better than ever before. Within this article I am going to give you some simple and progressive solutions and ideas to help you get 12 plus turns…
ContinueAdded by Shawn Clos on August 9, 2012 at 10:27pm — No Comments
Loyalty Is The Heartbeat Of Your Dealership
A few years ago I can recall a conversation that I had with a dealer whose dealership has been around since the 1920’s. He said you know what troubles me most Shawn? “Our customers just are not as loyal as they used to be back in the day, how can we make them loyal again? In this case the problem…
ContinueAdded by Shawn Clos on August 3, 2012 at 10:55am — No Comments
Nationally recognized trainer Rafi Hamid, the owner of Dealers Technology Inc. has acquired ownership in AutoJini, one of the leading auto dealer website design and SEO Companies in the country
Chicago, IL -- Rafi Hamid President and CEO of Dealers Technology has become a partner and the new Chief Operating Officer for AutoJini. Rafi Hamid, an…
ContinueAdded by Mark Dubis on May 2, 2012 at 10:49pm — No Comments
If you haven’t heard, there is a bit of political campaigning going on right now. Candidates are using every medium of communication to engage potential voters. They are using the social mediums, but, shockingly, that isn’t all they are using. They are out stumping. They are shaking hands and kissing babies. They are standing behind podiums in public. Are you campaigning for customers in the same way? Not sleazy, like a politician, but publicly in the community?
It is…
ContinueAdded by Joe Webb on March 19, 2012 at 11:08am — 2 Comments
If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!
At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are really ramping it up for the season! It's very easy for us to blame the holidays on having a bad last two months of the…
Added by Andy Fedo on December 21, 2010 at 10:30am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by