Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.
Editor’s Note – I originally published this post in 2014. Since then, not…
ContinueAdded by MANNY LUNA on June 26, 2017 at 9:25pm — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…
Added by Joseph Little on February 25, 2016 at 5:09pm — No Comments
Creating Original Content for Your Social Media Platforms
There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…
ContinueAdded by Joseph Little on December 29, 2015 at 11:22am — 1 Comment
While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…
ContinueAdded by Joseph Little on November 11, 2015 at 5:26pm — No Comments
While studies show women are the fastest growing consumer group, there’s still a disconnect between the number of women purchasing in the automotive industry versus the number of women working in the industry. Not only does this have an impact on marketing style, but it also has an effect on the overall success…
ContinueAdded by Joseph Little on October 22, 2015 at 4:32pm — No Comments
Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure…
ContinueAdded by Joseph Little on October 14, 2015 at 10:51am — No Comments
Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or …
ContinueAdded by Joseph Little on October 12, 2015 at 2:46pm — No Comments
Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way! Social media…
ContinueAdded by Joseph Little on July 24, 2015 at 10:30am — 1 Comment
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their complete SEO strategy. What's worse is that many dealers are starting…
ContinueAdded by JD Rucker on June 23, 2015 at 5:00am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.
I've said it in different ways in multiple articles and videos in the…
ContinueAdded by JD Rucker on June 16, 2015 at 10:09am — No Comments
Watch Video: https://www.youtube.com/watch?v=5x6r25dAmdg
During Flick Fusion's kick off event at the 18th Digital Dealer Conference, Dealer Authority's Executive VP, Subi Ghosh discusses her speaking session regarding vendor collaboration and panel participation…
ContinueAdded by Criss Castle on April 28, 2015 at 8:59am — No Comments
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In…
ContinueAdded by JD Rucker on February 10, 2015 at 11:07am — No Comments
Added by MANNY LUNA on May 2, 2014 at 1:35pm — No Comments
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about content marketing and specifically this giant myth, this misconception that exists in the content marketing field about how the practice really works.
This hurts…
Added by MANNY LUNA on April 30, 2014 at 2:00am — No Comments
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…
ContinueAdded by JD Rucker on March 30, 2014 at 5:46pm — 2 Comments
Added by MANNY LUNA on December 13, 2013 at 11:30pm — 1 Comment
Most Of What You Write Won’t Be Read (Well… Almost)
I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…
Added by MANNY LUNA on December 1, 2013 at 3:00pm — 2 Comments
In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.
Two things that have definitely changed are the saturation and…
ContinueAdded by JD Rucker on November 12, 2013 at 3:58pm — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…
ContinueAdded by JD Rucker on October 31, 2013 at 12:30pm — No Comments
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.
Don’t get me…
ContinueAdded by JD Rucker on October 19, 2013 at 1:30am — No Comments
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