I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their complete SEO strategy. What's worse is that many dealers are starting…
ContinueAdded by JD Rucker on June 23, 2015 at 5:00am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.
I've said it in different ways in multiple articles and videos in the…
ContinueAdded by JD Rucker on June 16, 2015 at 10:09am — No Comments
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In…
ContinueAdded by JD Rucker on February 10, 2015 at 11:07am — No Comments
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…
ContinueAdded by JD Rucker on March 30, 2014 at 5:46pm — 2 Comments
In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.
Two things that have definitely changed are the saturation and…
ContinueAdded by JD Rucker on November 12, 2013 at 3:58pm — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…
ContinueAdded by JD Rucker on October 31, 2013 at 12:30pm — No Comments
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.
Don’t get me…
ContinueAdded by JD Rucker on October 19, 2013 at 1:30am — No Comments
The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
For the…
ContinueAdded by JD Rucker on August 5, 2013 at 12:00pm — No Comments
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…
ContinueAdded by JD Rucker on June 10, 2013 at 9:30am — No Comments
This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.
I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…
ContinueAdded by JD Rucker on June 2, 2013 at 9:00am — No Comments
If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…
ContinueIf there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…
ContinueAdded by JD Rucker on May 19, 2013 at 9:00am — No Comments
Added by JD Rucker on April 4, 2013 at 2:00pm — No Comments
There’s a saying in online marketing that has been around for a while. “Content is king.”
The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and…
ContinueAdded by JD Rucker on March 29, 2013 at 9:00am — No Comments
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is…
ContinueAdded by JD Rucker on March 23, 2013 at 6:00am — No Comments
Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…
ContinueAdded by JD Rucker on March 21, 2013 at 6:00am — No Comments
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last year. A new type…
ContinueAdded by JD Rucker on March 17, 2013 at 6:00am — No Comments
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your website from an…
ContinueAdded by JD Rucker on March 2, 2013 at 6:00am — No Comments
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not harmed.
Today,…
ContinueAdded by JD Rucker on January 29, 2013 at 8:30pm — No Comments
By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they…
ContinueAdded by JD Rucker on January 29, 2013 at 3:26pm — No Comments
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